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Gary Dunleavy Customer Engagement Manager

Tourism Ireland Online Marketing Opportunities. Gary Dunleavy Customer Engagement Manager. Tourism Ireland. Website. Social. CRM System. Facebook Marketing. #2. Identify Audience Provide Relevant Content Study what works and Virality of Content. Facebook Insights.

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Gary Dunleavy Customer Engagement Manager

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  1. Tourism Ireland Online Marketing Opportunities Gary Dunleavy Customer Engagement Manager

  2. Tourism Ireland Website Social CRM System

  3. Facebook Marketing #2 • Identify Audience • Provide Relevant Content • Study what works and Virality of Content

  4. Facebook Insights Private & Public Actions Individual Posts – Talking about this SEAV (Social Equivalent Advertising Value) Churn Rate

  5. Perspectives Interaction Management Handling and Tactics Reputation Management

  6. Twitter Marketing #2 • Monitor Daily • PR – Opportunities - Competitions

  7. Virtuous Integration of Content

  8. Content Marketing Effective Content Capture – Inspire -Inform Editorial Standards Measured by Views - Shares – Journeys Started SEAV

  9. Provide Sales Platforms

  10. Website Funnel Model Commercial Pathways throughout site Contextual and Experiential Offers Offers

  11. Imagery works great Should Be Actionable Big Role in Website Imagery

  12. Future Social + Website + CRM = Social CRM *forecast

  13. Action points Content & Offers Industry Opportunities Imagery Grow Social Now Put Measures in Place *forecast

  14. Thank you Twitter @Garyd_Ireland

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