The Feed ‘N’ Store

1. The Feed ‘N’ Store Dog and Cat Food Dispenser

2. Table of Contents Executive Summary Product Conception Domestic Forces International Forces SWOT Analysis Sample Questions Marketing Strategy

3. Product Conception The Pet FeedNstore is made by durable plastic or wooden material and feeder with two stainless steel bowls. The bowls fit into a custom molded base that can be used for dry or wet pet food. Easily adjust feeding height that goes up to 5” to 15” by pulling up the base. The Product is easy to clean and the bowls are made with rust resistant stainless steel.

4. Conception Finally! Feed’N’Store • Space saving, can use wall mounted design • Just pull the handle and the food comes out • Store the food and make dispensing easy all in one • Large top lid for easy filling • No more messy scooping • It's the feeder that grows with your pets • Durable feeder stores up to 20 lbs. of dry food • Adjustable height from 8" to 12" • A three-liter bottle of water turns one bowl into a self-waterer

5. Product Idea The Pet Feed’N’Storeis a sleek and compact alternative both feeder and container with the ability of the food to be stacked confidently on the back of the shelf. It permits storing with no mess, and is great for both indoor and outdoor use. This adjustable feeder allows it to be used by different sizes and kinds of pets and even accompanying them as the animal grows.

6. Domestic Marketing Forces Competitive Forces – The competitors products in our market simply do not stack up to the features of the Feed’N’Store. Economic Forces – Selling our product in the United States will be a great opportunity due to the large purchasing power, many natural resources, and a high and stable GDP. Political Forces – Our product does not have many legal regulatory factors that we must follow.

7. Domestic Marketing Continued Legal Forces – Not much regulatory factors to follow but we want to make sure that our product posses a standard of quality to ensure safety. Technological Forces – The Internet, Social Media, and electronic survey systems will be our main source. Socio-cultural Forces – Younger generations are very up to speed with technology and care for their pets more than ever before, treating them as members of the family.

8. International Marketing Strategy Companies are entering increasingly to the international market. It is essential to make significant adjustments to marketing strategies to modify the differences in market forces. The Doggie & Cattie Company believe that a successful international marketing strategy requires a careful environmental analysis to understand the needs of a Moroccan customer. The differences in economic, competitive, political, legal and technological, and sociocultural forces can profoundly affect the marketing strategies.

9. International Marketing Continued Competitive and Economic Forces Economic and competitive forces of the marketing environment are tightly connected. Economic stability dictates many of the marketing adjustment made abroad. Competition and offering customers choices are essential keys in global marketing The awareness of pet products and options such as the disposable FeedNstore Moroccans will make Moroccans willing to spend their income for a beneficial cause, keeping the house and environment clean and neat.

10. International Marketing Continued Political, Legal, and Regulatory Forces Political, legal, and regulatory forces of the marketing environment are closely interrelated. Legislation is enacted, legal decisions are interpreted by courts, and regulatory agencies are created and operated, for the most part, by elected or appointed officials. Legislation and regulations reflect the current political outlook.

11. International Marketing Continued Technological and Socio-cultural Forces • The internet is expensive, but we will be targeting the upper middle class. Our company will contact some TV stations to show our advertisement commercial; we are looking to contact the 2M TV which is the most viewed open channel, and Al Jazeera Sports that is most popular pay-per-view channel. • Cultural Behavior differences affect marketing negotiations and decision-making. Moroccan business customs reflect a mix of Arabic and Mediterranean influences, rather than Africans operate in a dynamic and multifaceted social environment.

12. S.W.O.T. Analysis - Strengths Multiple abilities applicable to the product The Feed’N’Store is capable not only to store the pet food but also to make dispensing easier Adjustable size capacity It’s easy to fit and convenient in different types of environment- either indoor and outdoor Safe and good quality material

13. S.W.O.T. -Weaknesses Some limitations that our company may encounter are the size of our product, and the uncertainty of customers to buy it. Some pet owners will fell that is too big for the pet’s needs, and some customers will that they are so comfortable with they have that they will not give a chance to see how Feed’N’Storecan facilitate their daily chores.

14. S.W.O.T.- Opportunities Our differentiated Feed’N’Store product let us target all dogs and cats owner, especially because our product is adjustable for any size pet. Our company see an opportunity on those customers who are looking for an easy way to store the pet’s food and don’t have much space.

15. S.W.O.T. - Threats Lack of International presence Will be soon converted in opportunity as we start the distribution channel between United States and Morocco

16. Marketing Strategies Target Market Segmentation Strategy • We are aiming at the people of Morocco who are dog and cat owners but are also allowing room for the product to grow by extending our audience to the web as well. By selling products on the web we are able to reach thousands of more people that wouldn’t be able to find our product otherwise. Product Strategy • We want our product to be useful for both cats and dogs so our room for profit is very large. That is why the food dispenser is perfect because it can be used for both animals of any size and makes the owner’s job a lot easier.

17. Marketing Strategies Continued Distribution Strategy 1.) Consumer market: this includes individuals and households who buy goods for their own use of benefit (think drug and/or grocery items as the most common types of these products) 2.) Industrial market: this includes individuals, groups or organizations that purchase your product for use in producing other products 3.) Reseller market: this includes middlemen or intermediaries, such as wholesalers and retailers who buy finished goods and resell them for a profit.

18. Marketing Strategies Continued Pricing Strategy • Our prices are going to be reasonably low but are still going to allow us to make a margin of profit. Because the American dollar is worth 8.35 Dirham, our product will most likely be ten dollars American or 83.51 Dirham. Prices may vary for different countries obviously due to currency changes. • Promotion Strategy • Most of our promotions will be over Television, Radio, and the Internet.

19. References Economic Indicators/U.S. International Trade in Goods and Services. (n.d.). Retrieved from U.S. Department of Commerce. United States Census Bureau: website: http://www.census.gov/ Morocco Country Monitor. (2013). In EBSCO. Retrieved from Business Source Premier database. (Accession No. 90114104) Morocco-Data. (2013, June 30). Retrieved from The World Bank Trading Economics website: http://data.worldbank.org/country/morocco United States Trade Representative. (n.d.). Retrieved from United States Government website: http://www.ustr.gov The World Fact Book: North America. (n.d.). Retrieved November 12, 2013, from Cia.gov website: https://www.cia.gov/library/publications/the-world-factbook/geos/us.html