Email marketing and its benefits

1. Email Marketing and Its Benefits thequaterz.com/email-marketing-and-its-benefits swamiks22 March 14, 2020 Email Marketing and its benefits, but what is Email marketing and what benefits will it provide us? Does it really make any sense? All your answers are given here and everything I am telling you is completely experienced by me. I am going to share my complete experience with a definite list of email marketing tools and some tips about growing your email list. A study from Adobe states that Millenials spend 6.4 hours each day reading their mails. So why not we also provide our users with their emails. Here is how we can do it. You can also promote your affiliate links via email marketing. Down below in this article, you will find a very creative infographic that will help you in getting things faster. Check out our splendid article on Affiliate Marketing, if you missed it. Or if stuck with Google Adsense Account Approval, then feel free to contact us we are here to help you. 1/12

2. What is Email Marketing? Email Marketing means to send a particular message (mostly promotional), to a group of people via email. It is more similar to a broadcast group, where we send one message to a lot of people. Email Marketing is used to generate leads, sales, conversions, and also to drive traffic to a website or a blog. Email Marketing is used by many bloggers to drive direct traffic to their blogs and they are earning very well with only this traffic. Many websites and blogs are out there, having Email-traffic as their primary traffic. Even, they don’t consider whether their blogs are ranking on Google or not. But the question arises is how email marketing can be so beneficial or fruitful. How can a person get traffic by just sending email to the users? Well, this is not an Einstein Theory, which is tough to understand. The simple and straight answer is everyone checks email on their priority and when they find something of their personal use in their inbox, then the person will definitely go through it. And if the sent email is written in an engaging manner then there is no doubt the reader will end on your website or blog. So, creating emails is not difficult but making an email list can be. Because the email list consists of our targeted audience. And this audience is very precious for every blogger. But we will get in touch with the “Email List” topic, further in this article for right now, we have to discuss other important things. Like, what strategy should a person have, when sending out emails or what should be the master plan for user engagement. But first, let us know a little more about Email Marketing. 2/12

3. Email Marketing is as same as the promotional flyers, distributed among the streets. Or kept inside a newspaper. If the flyer is made engaging then people will for sure end on the address of the flyer or will take action for it. We do the same thing in Email marketing but online, not offline, and also via emails. We reach out to people who are on our email list and convince them to take action on our email. Did you know that the first email which was sent by Ray Tomlinson marked the beginning of the new era of communication? He also introduced the “@” symbol used in an email address to the world. Then years later Gary Turek, a Marketing Manager at Digital Equipment Corp, sent the first commercial email of the world. It marked the beginning of a new era of marketing which we today knew as Email Marketing. It helps you to connect with your audience on emails too. This will generate shear art of generosity in front of your audience and tell them the truth that your audience is important for you. Moreover, you can also tell a story or share some news with your audience this will increase your communication with them and they can easily trust you. What is an Email List? 3/12

4. An Email List is a collection of email addresses used by a person or an organization to promote their products, services, blogs or websites. In simple words “Email List” means the total number of subscribers you have or the total number of people who have subscribed to your blog or website. “ Did you know that every 1$ spent on an Email Marketing campaign, the average return value exceeds up to 38$”. This is true in many cases. Now you can understand very easily the importance of Email Marketing. Now the question arises here is, Why building an Email List is important? The answer is as follows: Building an Email List will give you more personalization of your audience, like if you are giving a lead magnet of a Beginner’s Guide. Then you know that the subscribers on that list are all beginners. So, you can also send them content that is related to them in the future too Sending an Email is a professional approach to marketing. When we send emails to our subscribers then it provides a professional approach to the user as you are speaking directly from their email inbox. This will also generate trust among your users and will definitely increase leads and sales for you. Also, you can see when it comes to the promotion of a product on social media people don’t trust that much, because of a huge amount of spammy links. But when you approach them directly in their inbox it will create a great impact. Now you are taking stress, then how can you manage all the email lists and send out emails and do other work too. Don’t take stress, you can leave every work on the professional and easy to handle Softwares. Let us have a small discussion over it, from which you can choose which software fits the best for you, as per your needs. Which is the Best Email Marketing Software? There is plenty of Email Marketing software over the internet, but we don’t know which one to use. So here I created a list of the best email marketing software. From this list, you can opt-out the best option that fits all your needs. So here we go Best Email Marketing Tools: A Definite List Moosend Send your emails with the smartness of Moosend. With its advanced segmentation feature, you can send highly accurate emails to each user. You can also design a behavioral email campaign based on the type of your subscribers. 4/12

5. It will provide you a very detailed report of your campaign activities and outreach. This will help you in improving them and get the most out of your email marketing strategy. Also if you want to use it for free then it is the only one that will not include its logo on your email templates. FREE Plan: Up to 1000 subscribers per month and unlimited campaigns Vs PAID Plan: starts at 10$ per month Sender If you are low on finances right now, then SEnder is the best email marketing software choice for you. It will let you create outstanding and inviting newsletters without any HTML knowledge. Just choose a template from the variety of options and use the drag and drop builder to build a very fascinating newsletter. The newsletter can be personalized for every recipient so as to create a very big impact on the user. Its robust analytic system lets you track who opened your email and who clicks on the links. FREE Plan: 2500 subscribers per month and 15000 emails per month Vs PAID Plan: Starts at approx 10$ per month Zoho Campaigns It is famous for its SaaS applications and Cloud software suite, it is already a popular name in marketing technology. You can easily choose a template from the tons of options and customize it according to your needs. It also lets you create a segment, which will deliver more relevant content to each recipient separately. It can automatically send timely follow-up emails and reminders by setting up email automation workflows. It also offers comprehensive testing and reporting features which makes your work hassle-free. Also, it gives you an idea of how your campaigns are performing. FREE Plan: Up to 2000 subscribers per month and 12000 emails per month Vs PAID Plan: Starts at 3$ per month 5/12

6. Send in Blue It is so many into one, means you can also create an email marketing campaign and also analyze customer relationship management and even create a landing page from it. SendinBlue offers email design functions that will create a good looking email. After designing any email you can perform A/B testing over it, so as to make the best out of your email campaigns. FREE Plan: 300 emails per day Vs PAID Plan: Starts at 25$ per month Mailjet It comes with collaborative and comfortable tools, which will help you in making very fascinating and effective email marketing campaigns. It also offers you the freedom to add dynamic content so that you can customize email for every user and for every recipient. You can integrate it with your CRM to easily manage your mailing list through a single dashboard, which makes it different from other email marketing tools. If you work in a team, then you are going to love the seamless collaboration with your other teammates on a single dashboard. FREE Plan: Unlimited Contact and up to 6000 emails per month Vs PAID Plan: Starts at 8.69$ per month Mailchimp It is the leader of the world of Email Marketing Tools. Everybody knows the name of Mailchimp. Its free plans offer you with basic email marketing services such as email creation and its scheduling. 6/12

7. The thing that makes it different from others is smart recommendations, that provide you valuable information about improvising your campaigns as per your needs and subscriber’s behavior. Using the content manager you can easily design emails over it, where you can also store your data and images for easy access in the future. You can also easily send out emails like welcome emails, order confirmations, abandoned carts, reminders and etc. FREE Plan: Up to 2000 subscribers and 10000 emails per month Vs PAID Plan: Starts at approx 10$ per month Mailer Lite Mailer Lite provides a hassle-free and comfortable environment for beginners. It is integrated with features like landing page creation, the pop-up builder makes it stand out in the list of free email marketing tools. It provides a drag and drops editor which lets you edit rich text and images directly over the platform. You can also create responsive landing pages that will increase the chances of higher conversion rates. FREE Plan: Up to 1000 subscribers and 12000 emails per month Vs PAID Plan: Starts at 10$ per month SendPulse It says itself as a multi-channel marketing platform but its email marketing feature is very popular and super awesome. SendPulse is loaded with tons of professionally designed email templates that can be very easily customized using its drag and drop editor. You can schedule these emails to be sent out at the right time based on your user behavior. It also contains a feature known as Subscriber rating, which will make it easy for you to know your most valuable subscriber. It also lets you analyze who opens the email and who clicks the links. These features make it easy for you to analyze the behavior of your subscribers in your 7/12

8. email list. FREE Plan: 2500 subscribers per month and 15000 emails per month Vs PAID Plan: Starts at 7.88$ per month Benchmark Email If you want to design very nice looking, great responsive emails then you should use Benchmark Email. You can also add images in the email and moreover you can edit the images right over the platform. The editor lets you add effect, text, stickers to effectively convey your message to the subscriber. It offers you the option to choose from the pre-built designs or to create a custom design for you based on your needs. It also gives you the freedom to edit your email in an HTML code editor with a dual preview. So as to decrease the hassle of the email making process via HTML. FREE Plan: Up to 2000 subscribers and 14000 emails per month Vs PAID Plan: Starts at 13.99$ per month Omnisend If you have an E-Commerce platform then you must use Omnisend. It integrates all your communication platforms in one place. You can also use its audience insights to send out more relevant and engaging emails to your users. You can also design very binding newsletters with its product picker service, which makes it very easy and time-saving to create a newsletter. It also facilitates scratch cards, coupon codes, discount cards to apply in your emails, which makes it very easy to create an engaging email for an E-Commerce website. FREE Plan: Up to 15000 emails per month and 2000 emails per day Vs PAID Plan: Starts at 16$ per month Email Octopus It is a very simple Email Marketing Tool that works on Amazon SES infrastructure. You can send unlimited emails from as many email addresses you want. This feature makes it the perfect solution for a small agency. 8/12

9. It can also combine with a third-party app like WordPress, Zapier, and MailOptin so you can seamlessly exchange the data between different tools. FREE Plan: Up to 2500 subscribers and unlimited emails per month Vs PAID Plan: Starts at 19$ per month How can you grow your email list? If you are not working on building your email list, then you are losing a lot of traffic, sales, and leads. Here are some tricks through which you can grow your email list. Create fantastic content, so that your subscribers will never leave your blog. Promote with some online contest. Promote with a lead magnet and provide them something downloadable with your email. Create shareable emails and ask your subscribers to share it in their community. Use Pinterest to promote gated visual content and ask their email in return. Ask for feedback from website visitors. Guest blog with other websites and apply a CTA to it. Host your offline, in-person event. Host a webinar and ask your users for their emails to join it. Collect email addresses at a trade show. Create a free online tool or resource. The above-mentioned tricks are the best and tested by several. Each and every strategy will increase your email list easily. And this will seriously help you in growing your business more. Benefits of Email List and Email Marketing: Till date email continues to be the best way to promote any product in the market. There are several benefits of having an email list and to perform email marketing. It will boost your sales. 9/12

10. Email marketing will create stronger connections with the customer. Cost-effective. Email marketing will increase traffic to your blog or website. It also establishes authority and reflects professionalism in your work. Email marketing will increase your brand recognition and credibility. These are some focus points that are benefited by email marketing. 10/12

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12. Credits For the Ingraphic: The Quaterz Conclusion: You are sending emails right into the primary devices of your users, which means you are giving them the freedom to check it out anytime they want. This is the reason why email marketing is still so popular among business holders or bloggers. But for getting success in Email Marketing you should know perfect content creation. People love to know about something new. And when they don’t have to go anywhere rather than there inbox, they will for sure end up on your website. As I mentioned above too that, to date, email marketing is very popular. And the main reason behind it is you are providing everything in the hands of your user. It makes the answer to your every question very clear that Email Marketing is still beneficial and will remain on the top of the marketing strategies forever. 12/12