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Bulk SMS is also known as bulk text messaging, bulk messaging, business SMS, SMS software or text message marketing. Bulk SMS service allows user to send SMS to a large number of recipients at the same time.
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BULK SMS MARKET ANALYSIS • Bulk SMS Marketing Services Market Report, by Component (Software and Services), by Deployment Type (On-premise and SaaS), by Enterprise Size (SMEs and Large Enterprises), by Terminal Type (Mobile-based and Desktop-based), by Type of SMS (Transactional SMS, Promotional SMS, Alert SMS, and Personalize SMS), by End User (Advertising & Event Management BFSI, Cab Aggregator, Media & Entertainment, Retail, Hotel & Resorts, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027
Bulk SMS is also known as bulk text messaging, bulk messaging, business SMS, SMS software or text message marketing. Bulk SMS service allows user to send SMS to a large number of recipients at the same time. Sending alerts on mobile in the form of short message services (SMS) has emerged as one of the most popular forms of advertising in the recent years. Moreover, enterprises are adopting bulk SMS solution for reaching their consumers and employees, owing to inexpensive, reliable, and quick service of bulk SMS solution.
Market Dynamics The global bulk SMS marketing services market growth is driven by rising adoption of bulk SMS marketing software by various end-use industries such as BFSI, automobile, and retail for communicating with their customers and employees. Moreover, advertising and marketing organizations are majorly adopting bulk SMS marketing software for disseminating information of product launches, brand promotional activities, creating brand awareness, and promotional events. For instance, according to Coherent Market Insights’ analysis, event management industry in India is expected to reach US$ 1,396 million by 2020-21. Moreover, increasing number of reality shows related to dancing and singing are also boosting the adoption of bulk SMS marketing software by event management organizations. However, rising adoption of email marketing software and SEO by various end-use industries for marketing is expected to reduce the adoption of bulk SMS marketing software over the forecast period, thereby restraining the market growth.
Key features of the study: • This report provides in-depth analysis of bulk SMS marketing services market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2019– 2027), considering 2018 as the base year • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by leading players • It profiles leading players in the global bulk SMS marketing services market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, bulk SMS marketing services capital, key developments, strategies, and future plans • Companies covered as part of this study include agilecrm.com, Bitrix, Inc, Celerity Systems (Pty) Ltd, ClickSend, directSMS, Dove Soft Pvt Ltd., ExotelTechcom Pvt. Ltd, IMImobile, King Digital Pvt. Ltd., MessageBird, Osumare, SendPulse, Text Marketer, TextMagic Ltd, and others
Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future product launches, product upgrades, market expansion, and marketing tactics • The global bulk SMS marketing services market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global bulk SMS marketing services market • Detailed Segmentation: • Global Bulk SMS Marketing Services Market, By Component: • Software • Services • Global Bulk SMS Marketing Services Market, By Deployment Type: • On-premise • SaaS • Global Bulk SMS Marketing Services Market, By Enterprise Size: • SMEs • Large Enterprises
Global Bulk SMS Marketing Services Market, By Terminal Type: • Mobile-based • Desktop-based • Global Bulk SMS Marketing Services Market, By Type of SMS: • Transactional SMS • Promotional SMS • Alert SMS • Personalize SMS • Global Bulk SMS Marketing Services Market, By End User: • Advertising & Event Management • BFSI • Cab Aggregator • Media & Entertainment • Retail • Hotels & Resorts • Others
Global Bulk SMS Marketing Services Market, By Region: • North America • By Component: • Software • Services • By Deployment Type: • On-premise • SaaS • By Enterprise Size: • SMEs • Large Enterprises • By Terminal Type: • Mobile-based • Desktop-based • By Type of SMS: • Transactional SMS • Promotional SMS • Alert SMS • Personalize SMS • By Deployment Type: • On-premise • SaaS • By Enterprise Size: • SMEs • Large Enterprises • By Terminal Type: • Mobile-based • Desktop-based • By End User: • Advertising & Event Management • BFSI • Cab Aggregator • Media & Entertainment • Retail • Hotels & Resorts • Others • By Country: • U.S. • Canada • Europe • By Component: • Software • Services
By End User: • Advertising & Event • BFSI • Cab Aggregator • Media & Entertainment • Retail • Hotels & Resorts • Others • By Country: • China • India • Japan • Australia & New Zealand • South Korea • Rest of Asia Pacific • Latin America • By Component: • Software • Services • By Deployment Type: • On-premise • SaaS • By Type of SMS: • Transactional SMS • Promotional SMS • Alert SMS • Personalize SMS • By End User: • Advertising & Event Management • BFSI • Cab Aggregator • Media & Entertainment • Retail • Hotels & Resorts • Others • By Country: • U.K. • Germany • Italy • France • Spain • Russia • Asia Pacific • By Component: • Software • Services • By Deployment Type: • On-premise • SaaS • By Enterprise Size: • SMEs • Large Enterprises • By Terminal Type: • Mobile-based • Desktop-based • By Type of SMS: • Transactional SMS • Promotional SMS • Alert SMS • Personalize SMS
By End User: • Advertising & Event Management • BFSI • Cab Aggregator • Media & Entertainment • Retail • Hotels & Resorts • Others • By Country: • China • India • Japan • Australia & New Zealand • South Korea • Rest of Asia Pacific • Latin America • By Component: • Software • Services • By Deployment Type: • On-premise • By Country • Brazil • Mexico • Argentina • Rest of Latin America • Middle East & Africa • By Component: • Software • Services • By Deployment Type: • On-premise • SaaS • By Enterprise Size: • SMEs • Large Enterprises • By Terminal Type: • Mobile-based • Desktop-based • By Type of SMS: • Transactional SMS
By End User: • Advertising & Event Management • BFSI • Cab Aggregator • Media & Entertainment • Retail • Hotels & Resorts • Others • By Country • GCC Countries • South Africa • Rest of Middle East & Africa • Company Profiles • agilecrm.com* • Company Overview • Product Portfolio • Financial Performance • Key Strategies • Recent Developments/ Updates • Bitrix, Inc • Celerity Systems (Pty) Ltd • ClickSend • directSMS • Dove Soft Pvt Ltd. • ExotelTechcomPvt. Ltd • IMImobile • King Digital Pvt. Ltd. • MessageBird • Osumare • SendPulse • Text Marketer • TextMagic Ltd
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