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THE PROGRAM

THE PROGRAM. BENEFITS TO MERCHANTS. HIGHER REVENUE, HIGHER CUSTOMER RETENTION CAPTIVE AUDIENCE : Everyone who lives and works in town will be targeted to receive a card

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THE PROGRAM

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  1. THE PROGRAM

  2. BENEFITS TO MERCHANTS • HIGHER REVENUE, HIGHER CUSTOMER RETENTION • CAPTIVE AUDIENCE : Everyone who lives and works in town will be targeted to receive a card • TOWNSHIP MARKETING: The Township will market the program with its residents (e.g. TV Channel; billboards; email blasts; social media) • BANNERS ON OUR WEB PORTAL: Linked banner AND listing will be displayed on www.propertytaxcard.com • RESOURCES: Access to the email address of customers using the card at your place of business • MOBILE APP: Option. List of merchants and their offers. Upgrading is possible • Other benefits: QR code on window clings

  3. HOW DOES A MERCHANT PROCESS A TAX CREDIT? TWO WAYS OF PROCESSING CREDITS *ON LINE – FREE IF MANUAL ENTRY $50 IF CARD READER IS NEEDED *TERMINAL- $160 DIAL-UP ONE TIME CHARGE (incl. shipping and handling) OTHER: COST TO MERCHANT: $10 A MONTH. NO PER SWIPE FEE – NO ACH FEE-NO OTHER FEES!!

  4. Web Portal for Residents

  5. HOMEOWNERS CHECK THEIR TAX CREDITS ON LINE

  6. HOMEOWNERS CHECK WHO PARTICIPATES IN THE PROGRAM AND WHAT PERCENTAGE OF THE SALE AMOUNT IS GIVEN BACK AS PROPERTY TAX CREDIT

  7. SHOP MARLBORO STATS • First shopping year closed on 4/30/13 (8 months) • Purchases utilizing the card:$360K • Tax savings for the community: $20K • Number of households registered:2,600 (20% of pop.) • Number of registered merchants: 45 • Projected sales 2013/2014 shopping year: over $1MM • Projected tax savings $60-70K

  8. SHOP MARLBORO MARKETING • FACEBOOK PAGE – www.facebook.com/ShopMarlboro • EMAIL BLASTS • PAPER ADVERTISING • BILLBOARDS • CABLE TV

  9. SHOP MARLBORO FACEBOOK PAGE

  10. SHOP MARLBORO EBLASTS

  11. Shop Marlboro Paper Ad

  12. Shop Marlboro Billboards

  13. Shop Marlboro Mobile App (optional) (coming soon)

  14. Shop Marlboro Mobile App

  15. SHOP MARLBORO MOBILE APP

  16. OTHER TOWNSHIPS READY TO LAUNCH OUR PROGRAM

  17. WHO IS NEXT? • Shop Hillsborough • Shop West Orange • Shop Carteret • Shop South River • Shop Caldwell • Shop Old Bridge • Shop Manalapan 1st

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