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THE RIO CARNIVAL Meri and Becca

THE RIO CARNIVAL Meri and Becca. Brief History of Rio Carnival. A world famous festival held before Lent every year Dates back to 1723 2 million people take to the streets each day Rio Carnival is filled with revellers, floats and adornments from numerous samba schools located in Rio

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THE RIO CARNIVAL Meri and Becca

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  1. THE RIO CARNIVAL Meri and Becca

  2. Brief History of Rio Carnival • A world famous festival held before Lent every year • Dates back to 1723 • 2 million people take to the streets each day • Rio Carnival is filled with revellers, floats and adornments from numerous samba schools located in Rio • Samba School – composed of a collaboration of local neighbours that want to attend carnival together, they have some kind of regional, geographic common background

  3. Carnival as a Mega Event • Carnival is the epitome of a mega event • Rio Carnival is a globally recognised personality • Extreme media exposure, appeals to the masses • Generates significant economic, political, social and cultural capital • Brazil basically stops for almost a week and festivities are intense day and night!

  4. Carnival in Context • Pre modern – built around tradition, myth, rituals and seasons • Modern - rationalises spaces (Sambadrome) and have become industrial • Post modern – commodified – market values for signs and symbols • - celebritised and disneyfied – altogether voyeuristic • - carnival has become meaningless • - very controlled event – but comes across at chaotic

  5. Identities at the Carnival • Local identity – design in performance of carnival • National identity – reflective of national views • International/global identity – impressions we expect to see are played out through the media around the world – usually overindulgent and libidinous • Global identity – carnival has significance to so many nations and has developed a global personality • Heritage – African and European influences in Samba • Carnivalesque – increasingly standardised around the world

  6. Gendered Idenites • Rio Carnival is a very gendered event! • Parade is predominantly women • Objectification of women?

  7. Brazilian Identity • Success of event has put Rio on the map • Reinforces Brazilian culture – music and dance • Commodification of culture...

  8. Spectacle • Media spectacle (Kellner) and interest has helped create the spectacle seen at the Rio Carnival • Reinforces global spectacle – consumed around the world as well as in Rio de Janiero • Carnival is passively consumed spectacle for some • carnival can oppose the spectacle (DeBord, 1967) – political elements

  9. Social, economic and cultural impacts • An event this large has many impacts on the host city. • Economic – millions for city, but where does this money go? Slums • Social – in Brazil, carnival focused on the lower classes but now the upper classes participate with tickets in the sambadrome costing up to $500 each, this is also littered with celebs – brings communities together to put shows together • Political – used as a politcal tool – generates regeneration income – is this the case in Brazil?

  10. Local • Whole city stops for almost a week • The celebrations gives everyone a chance to be involved, street festivals – free • However... • Increase in crime – lack of security

  11. Global • Worlds perception of Brazil – flamboyant, beautiful women, etc • Through globalisation, Brazilian influences have spread over the globe, music dance and culture • The traits of Rio Carnival can be enjoyed everywhere

  12. Task • How much do you think the Rio Carnival benefits the Brazilian people? • Do you think the Rio Carnival is still seen as a religious festival?

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