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July, 2013

July, 2013. International Outlook With a Chinese Perspective. 24-hour Mandarin News Channel for Chinese community all over the world, with China as the major market; Based in Hong Kong, hub of media professionals and experts from the globe;

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July, 2013

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  1. July, 2013

  2. International Outlook With a Chinese Perspective

  3. 24-hour Mandarin News Channel for Chinese community all over the world, with China as the major market; • Based in Hong Kong, hub of media professionals and experts from the globe; • Brilliant team of renowned presenters, journalists, commentators of different backgrounds from China, Taiwan and Hong Kong; • Well-established and comprehensive broadcasting network enables synchronizing telecast on different continents; • Self-produce TV programs everyday in Beijing, Shenzhen, Hong Kong, Taiwan and overseas; • News bureaus and live reporting stations in major cities in Asia, Europe, America and Middle East such as New York, Los Angeles, Washington, London, Paris, Moscow, Tehran, Tel Aviv, Islamabad, New Delhi, Shanghai, Beijing, Shenzhen, Taipei, Tokyo, Hong Kong and Sydney etc. • Newly established news centre has 6 state-of-the-art studios, the biggest one has 20,000 square feet; • Centre equipped with the first high speed flying camera with tracking virtual graphic in the world, the most up-to-date tapeless production and broadcasting system, full High Definition (HD) supported infrastructure and the most efficient network in Asia; • The biggest video wall in Asia; 2 sets of the most-advanced 360 degree intelligence anchor stage; • Fully automatic remote camera system, adopt optical fibre network system to receive, edit and telecast programs, low temperature lighting system and automatic remote videotaping system. Information is Power Competitive-Edges of Phoenix InfoNews Channel

  4. Overview Launch Date: January, 2001Programming:CNN-typed + CNBC-typednews programs World first class mandarin-speaking programs on breakingnews, current affairs, financial updates, social, political and economic reportage, commentaries fromthe perspectiveof Chinese. Strength: 24-hour news channel delivering round-the-clock and up-to- minute news to Chinese in Mainland China as well as Chinese communities all over the world. Phoenix InfoNews Channel was granted the Landing Rights in China in January, 2003. This legitimate status enables Phoenix InfoNews to actively deepen its penetration and widen audience base in China.

  5. PHOENIX WORLDWIDE DISTRIBUTION & SATELLITE COVERAGE

  6. Up-to-Date Breaking News : High-Calibre Professionals Comprehensive Network

  7. Rose Luqiu Chief Reporter “Media Figure of the Year 2011” by Nan Fang Daily China and “Female Media Award” by lady.163.com in conjunction with United Nations Entity for Gender Equality and the Empowerment of Women in 2011 One of the “Top Ten Female Brands in China 2010” Special Award of the Panel Committee “Pursuit of Truth TV Heroines” at China TV Award 2009 Studied at Harvard University in 2006-07 on Nieman Fellowships for Journalists The first Chinese female reporter to have entered Baghdad during the Iraq War in 2003 Named in the "Forging Ahead 200" to confirm her vitality and ahead-of-time standing selected by New Weekly in 2005 One of the “Top 100 Chinese Celebrities” by Forbes in 2004 “Reporter of the Year” by Sohu in 2004 One of the “20 Most Enviable Women in China” by Madame Figaro China in 2003

  8. Anthony Yuen A seasoned commentator with a wealth of journalistic experiences. He studied in Taiwan and the US. His program “Talk with World Leaders” gives Chinese audiences a closer look at global figures such as: former PM of Italy Mario Monti; William Cohen, former US Secretary of Defense; Russian President Vladimir Putin; Yingluck and Thaksin Shinawatra, current and former PMs of Thailand; former UK PM Tony Blair; former Pakistani president Pervez Musharraf; former UN Secretary General Kofi Anan; former US Secretary of State Hillary Clinton; Australian PM Kevin Rudd; President of Israel Shimon Peres; amongst other movers and shakers of world politics Chief Commentator

  9. Shih Chi Ping Shih is a well-known political and finance commentator, hosting “Shi Ping Financial Insight” and appearing in “Newsline” and “Financial Journal”. He has been the Deputy Secretary of Straits Exchange Foundation and Senior Executive Officer of Council for Economic Planning and Development of Taiwan. He has been the Chief Editor of Business Weekly and researcher of Chinese University of Hong Kong and Hong Kong Institute of Asia-Pacific Studies. A frequent guest speaker in political and finance forums held by various TV stations. He has written several award-winning books. His incisive opinion and daring comments is a guiding light to the audience. Commentator

  10. Sally Wu Sally is hosting “Mainland Q&A”, interviewing high-profile leaders from China, Taiwan and Hong Kong Awarded “Influential Chinese Women in 60 years” by the Lady Channel of 163.com “The Most Influential Female in Entertainment Media Industry” by the Chinese edition of “Variety” magazine in 2006 One of “The Most Valuable Presenters in China 2005” valued at RMB100 million by World Brand Laboratory, lauded as “professional, steady, classy, the most influential presenter from Taiwan" “Media Ambassador” by the 7th World Chinese Entrepreneurs Convention in 2003 One of the “Top 20 Most Influential Females in the World” by Globe magazine in 2001 Presenter Presenter

  11. Tseng Chin I, Vie She currently hosts heavyweight financial program “Financial Journal” . A veteran in the journalistic field, Tseng has participated in numerous heavyweight reportage and specials, including the Taiwan Election, Ministers & Magistrates of China Economic Forum 2003, 15th Party Congress of the China Communist Party and many more. A remarkable sensitivity in reporting isone of her fortes. Presenter

  12. LuChen She currently hosts prime-time “Eye on World”, “From Phoenix to the World” and “Global Characters” Participated in the making of “Journey to North Korea 2009”, a program highly commended by the jury for the History Documentary Category at the International Media Excellence Awards 2010 organized by the Association of International Broadcasting She has hosted various big live specials such as Taiwan Election 2008, trial of Saddam Hussein, launch of Shenzhou VI, US presidential election, Tsunami in Southeast Asia and the fifth anniversary of the Macau handover, etc Awarded “First-class State Announcer in China” in 2005 Invited by US Department of State to tour the country in 2001 under the “International Visitor Program” Presenter

  13. Ada Lau Presenter Ada has a strong financial background with experience in corporate financing including the research departments of Goldman Sachs and Merrill Lynch. She has involved in numerous financing and acquisition projects for China Telecom IPO. She is now hosting “Head Start In Finance”, “A Quote From The Celebs” on Chinese Channel and “Global Online” on InfoNews Channel.Lau is confident of raising the bar on finance programmes with more comprehensive and incisive reports.

  14. Jiang Xiao Feng Senior reporter and current affairs observer for Phoenix TV September 2012, Jiang went on board the fishery research vessel “Nanfeng” for the South China Sea, reporting on the struggle to defend China’s maritime rights August 2012, Jiang followed Hong Kong activists to the Diaoyu Islands, marking the first complete coverage of a Chinese Diaoyu campaign on TV 2011, Jiang went to war-torn Libya four times and was trapped with more than 30 international reporters in a Tripoli hotel in August. He continued filing the latest updates despite the adverse circumstances Jiang has covered a series of momentous breaking news, including terrorist attacks on Mumbai, India; Thailand’s political turmoil; Afghan presidential election; post-election riots in Iran; and the climate summit in Copenhagen Reporter

  15. Extensive News Network • Comprehensive reporting network • News bureaus in major cities all over the world • including New York, Los Angeles, Washington, London, Paris, Moscow, Tehran, Tel Aviv, Islamabad, New Delhi, Shanghai, Beijing, Shenzhen, Taipei, Tokyo, Hong Kong and Sydney etc. • Partnership with distinguished content providers including AP, Reuters, Dow Jones & New China News Agency, NHK, ETTV

  16. Phoenix News Bureaux in Major Cities Norway London Toronto Bonn Moscow Ottawa Vancouver Frankfurt Changchun Praha New York Paris Chicago Budapest San Francisco Milano Tokyo Washington D.C. Ankara Beijing Los Angeles Madrid Rome Seoul Islamabad Shanghai Tehran Tel Aviv Taipei Mexico Cairo Shenzhen New Delhi Hong Kong Dubai Kuala Lumpur Sao Paulo Sydney Johannesburg

  17. Quality Program Line-up Connecting Chinese Worldwide

  18. Programming News Report The Asian Journal Phoenix Midnight News Update Good Morning China Weekend Morning News Phoenix Midnight Finance Express Morning Financial News Weekend Midnight Express Today’s Headlines News On The Hour

  19. Programming News Report Global News Live Breaking News The World This Week Phoenix Afternoon Express Weather Forecast News Zone Noontime Financial News Phoenix Focus Live Focus Press Conference

  20. Programming Finance Elite Converge Financial Journal Stock Market Express China Financial Intelligence

  21. Programming Commentaries News Talk Mainland Q & A Global Online Weekend Hot Talk Taiwan Weekly Focus Current Affairs Debate Chief Editor’s Time China News Live

  22. Programming Commentaries Approaches To Politics & Business Hong Kong Viewpoint News Bulletin Media Assembly Showbiz Report Phoenix Info Billboard

  23. Programming Special Report LIVE Massive anti-government rally in Egypt 30 June, 2013 South Korean President gives talk at Tsinghua 29 June, 2013 Kevin Rudd reinstated as Australian PM 26 June, 2013 The Edward Snowden affair June 2013 Iranian presidential election June 2013 Shenzhou X’s mission successful June 2013

  24. Programming Special Report LIVE North Korea launches 3 short-range missiles 18 May, 2013 Crisis over Philippines’ killing of Taiwanese fisherman May 2013 Malaysian general elections 5 May, 2013 Crowning of new Dutch king after Queen Beatrix’s abdication 30 April, 2013 Earthquake in Ya’an, Sichuan 20 April, 2013 Deadly bombings at the Boston Marathon 15 April, 2013

  25. Cost-Effective Multi-Media Platform One-stop Winning Solution

  26. Phoenix InfoNews One-Stop Integrated Marketing Opportunities Phoenix CNE Phoenix N.A. Chinese Phoenix Movies Phoenix HK Phoenix Chinese On-air Phoenix Multimedia Platform Digital Audio Broadcasting In-print On-line Phoenix New Media ifeng.com Phoenix U Radio Phoenix Weekly Phoenix Ad Information

  27. Captivating Quality and Loyal Viewers

  28. Phoenix InfoNews viewers are well-educated53% Phoenix InfoNews viewers receive professional or above education Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473) Past 4 weeks Phoenix InfoNews viewers (3,238,683/1,635)

  29. Phoenix InfoNews viewers are more affluent40% Phoenix InfoNews viewers with monthly household income RMB8,000 or above Profile % Monthly household income Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473) Past 4 weeks Phoenix InfoNews viewers (3,238,683/1,635)

  30. Phoenix InfoNews viewers hold higher positions34% Phoenix InfoNews viewers with managerial grade or above occupation Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473) Past 4 weeks Phoenix InfoNews viewers (3,238,683/1,635) Remarks - “Refuse to answer” respondents are excluded.

  31. Phoenix InfoNews viewers hold higher positions than local channel viewersViewer profile – PMG* Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities(103,046,107/ 40,473); *PMG – Professionals/ Managers/ Government officials

  32. Phoenix InfoNews viewers owned more hi-tech consumer durables Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473) Past 4 weeks Phoenix InfoNews viewers (3,238,683/1,635)

  33. Phoenix InfoNews viewers are more financially aware Profile % Source: CNRS May - Oct 2012 Universe/ Sample: Individuals 15+ in 36 China cities (103,046,107/ 40,473); Past 4 weeks Phoenix InfoNews viewers (3,238,683/1,635) *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others.

  34. Phoenix InfoNews has a higher proportion of Business Decision Makers and Affluent consumers4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei % profile – BDM & Affluent Index vs. PAX 20.3% 17.0% Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844) PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)

  35. Phoenix InfoNews viewers are high flying consumers4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei No. of Int’l Flights in past 12 months # International Flights (past 12 months) Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844) PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)

  36. Phoenix InfoNews viewers are high tech consumers4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844) PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)

  37. Phoenix InfoNews viewers are more financially aware4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei Ownership of Financial Products Ownership of Financial Products Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844) PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)

  38. Phoenix InfoNews viewers love luxury products4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei Source: PAX (Q1 - Q4 2012); HK/Sin/KL/TP Markets; PAX respondents who use Chinese language (3,068,610/4,844) PAX respondents who watched Phoenix InfoNews in past 30 days (185,406/ 329)

  39. Audience Satisfaction An overall evaluation based on audience scale, channel selectivity scale, and channel popularity. Audience satisfaction% (Top channels) Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2012

  40. Channel Popularity Viewers ‘s top favorite channels, divided by the channel penetration rate in Phoenix homes Channel popularity% Top 10 channels Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2012

  41. Must watched channels when there are breaking/ important/ hot news Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2012 Base: respondents who are able to receive the channels

  42. Advertisers 廣告客戶

  43. Thank You

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