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Strategic Media Management & Planning. The most innovative and highly creative advertising in the world can fail if it’s presented to the wrong audience, or if it’s presented at the wrong time, or if it’s presented in the wrong place. Strategic Media Management & Planning.
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Strategic Media Management & Planning The most innovative and highly creative advertising in the world can fail if it’s presented to the wrong audience, or if it’s presented at the wrong time, or if it’s presented in the wrong place.
Strategic Media Management & Planning The media department is responsible for placing advertising where it will reach the right people at the right time and in the place...and do so in a cost-effective way.
Strategic Media Management & Planning Data - Cotton Information - Yarn Knowledge - Cloth Wisdom
Where can I? Demographic Data Population Age group Economic indicators Top cities
Where can I? Literacy State wise prosperity National income Per capital income Income Break-up SEC classification
Where can I? Press Newspaper Magazine Television Cable TV
Where can I? Radio Outdoor Cinema Internet Banner Readership
Where can I? Viewership Listenership Surfer Market Market Size
Where can I? Market share Brand performance Ad spend Market spend
Where can I? Indian market (ownership) Media Plan Media Market Media Model Media Mix
Where can I? Media Buying Media Buyer Reach & frequency AOR Dagmar (Defining Goals for Measured Advertising Results)
Information Sources INFA Yearbook INS Yearbook Advertisers Yearbook Audit Bureau of Cir. Census data
Information Sources National Readership Survey Indian Readership Survey Indian Demographic Market CMIE Press in India
Information Sources NSS rounds on consumer expenditure ORG retail audit IMRB Pulse data All India Radio/Others RS
Information Sources Doordarshan Satellite channel profile Mille Rates Survey ORG press audit ORG TV audit
Information Sources Media Fact Book O&M Lintas Mudra Rk Swamy BBDO
Information Sources Statistical Outline of India Statistical Abstract Statistical Yearbook TAM aMAP (Audience Measurement & Analitics)
CMIE- Special Reports Profiles of Districts Profiles of States Industry: Market Size & Shares….
Useful Periodical Admap Advertising Age Cable Quest Campaign International Journal of Advertising
Useful Periodical Journal of Advertising Journal of Advertising ResearchJr. of Current Issues & Res. in Adv. Journal of Marketing Research Journal of Communication Management
Useful Periodical Journalism & Mass Com. Quarterly Management Communication Q. Media Asia Newspaper Research Jr. Outdoor Today / Solus
Useful Periodical Impact: The Marketing, Advertising and Media weekly USP AGE Strategic Marketing Pitch
Useful Periodical Journal of Radio Studies Hard News Satellite & Cable TV
Useful Periodical Brand Reporter The Economic Times The Hindu Business Line Business Standard The Financial Express
Useful Website Http://WWW.auditbureau.com Http://WWW.censusindia.com Http://WWW.agencyfaqs.com Http://WWW.Indiastat.com Http://WWW.indiainfoline.com
Useful Website Http://WWW.exchange4media.com Http://WWW.economywatch.com Http://WWW.org-marg.com Http://WWW.imrbint.com Http://WWW.magindia.com
Useful Website & Info. Http://WWW. aejmc.org Http://WWW.cmie.com Http://WWW.warc.com Http://zenithmedia.com/ Http://WWW. advertising.utexas.edu/ research/Topics.html
Useful Website & Info. http://www.indiantelevision.com http://www.tamindia.com/tamindia/ http://www.indiannewspapersociety.org MICA Urban/Rural Market Ratings
Media Agency Rating Agency Rating • Group M 7.05 • Madison 6.60 • Starcom 6.42 • Initiative 6.35 • Carat 6.15 • Lodestar 6.04
Media Agency Rating • Media Com 6.00 • Universal McCann 5.92 • Time 5.89 • Zenith 5.76 • Media Planning Group 5.74 • OMS 5.72 • Media Direction 5.71 • Source: Brand Equity. The Economic Times, 28th April 2004