Paddington Station

1. Paddington Station Achille Fontaine 07021065 Atif Shehzada 07027989 Maria Park 07016946 Stefanie Sproessel 07041887

2. Agenda • Paddington Station • Demographic Profile • Existing Retail Outlets • Facilities • Our Segmentation • Primary Research • Recommendations

3. Opened 16 January 1854 District & Circle Line Hammersmith & City line Bakerloo Line 14 Platforms “The Lawn” Paddington Bear Visitors – 128.000 daily 46.7m yearly Heathrow Express – 15,000 daily Retailers – 20.348 sq ft Paddington Station

4. High density of flats High levels of education High concentration of students. Interest in current affairs Elevated use of public transportation ACORN type 17 Aged 20-30 Urban professionals Pre-family Socially active Medium income Demographic Profile

5. Services Fashion Gifts Beauty/Cosmetics Grocery shops Books and Stationery Casual dining Coffee shops Restaurants Bars Existing Retail Outlets

6. Accessible Toilets Baby care British Transport Police Buses Taxis Cycle park Escalators First Aid Hotel reservation Information Left luggage/lost property Post Box PhotoMe Showers Station Reception Telephone Trolley point Waiting room Bureau de Change Cash point Facilities

7. 20 – 30 years London based £25 – 34k Pre – family B & C1 Social class Urban Professionals Work Wider community Leisure Instant gratification Time poor Live in flats nearby Our Segmentation

8. Primary ResearchMark Nair, train user: ´´ I wouldn’t mind seeing a movie rental. I’ve got 1.5h before my train departures. There is nothing like a good movie to pass the time. `` • Paddington Station • 100 questionnaires • Open & closed questions • Anonymous • Random sampling • Various times

9. Source: pdfdownload.org/pdf2html/view.php Blockbuster Open 24/7 Self service check-out £5 for 3 days Game rental Movie trailers Variety of movies Student discount Recommendations

10. References • ACORN, The Leading Geodemographic Classification Tool. 2009. New ACRON Postcode Lookup. [Online] Available at: http://www.caci.co.uk/acorn/pclookupgo.asp [Accessed 17 March 2009] • Key note. Buying Behaviour. 2006. Travel patterns of rail passengers. [Online] Available at: http://www.keynote.co.uk/kn2k1/CnIsapi.dll?nuni=97444&usr=10248srv=03&alias=kn2k1&uni=1241624829&fld=K&noLog=1&frompage=Summ&key=2382. [Accessed 25 February 2009] • Key note. Rail Travel. 2008. market definition. [Online] Available at: http://www.keynote.co.uk/kn2k1/CnIsapi.dll?nuni=45075&usr=10248srv=03&alias=kn2k1&uni=1241625381&fld=K&noLog=1&frompage=Summ&key=2377. [Accessed 25 February 2009] • Mintel. Railway and motorway retailing-UK. 2005.[Online] Available at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=114747. [Accessed 4 March 2009] • Mintel. Railway Catering –UK. 2000. [Online] Available at: http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=848. [Accessed 25 February 2009]. • Heathrow Express. Our Company. 2009 [Online] Available at: https://www.heathrowexpress.com/content.asp?SID={9FABCEA8-586C-4FE5-94DD-D3C777C0764A}&pageid=27. [Accessed 4 March 2009]. • Network Rail. Paddington. 2009 [Online] Available at: http://www.networkrail.co.uk/aspx/935.aspx. [Accessed 25 February 2009]. • Network Rail. Paddington. Maps. Station services (shopping. Eating. Etc) [Online] Avaliable at: http://www.networkrail.co.uk/documents/For%20Passengers/Station%20Maps/4509_Paddington%20Station%20Map.pdf. [Accessed 18 February 2009]

11. Thank you!  Any questions?