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Stephen P. Ashkin 812 / 332-7950 SteveAshkin@AshkinGroup ashkingroup

Stephen P. Ashkin 812 / 332-7950 SteveAshkin@AshkinGroup.com www.ashkingroup.com. What Green Cleaning Can Mean For You. BSCAI, Las Vegas, NV March 25, 2004. A Thought to Start….

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Stephen P. Ashkin 812 / 332-7950 SteveAshkin@AshkinGroup ashkingroup

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  1. Stephen P. Ashkin 812 / 332-7950 SteveAshkin@AshkinGroup.com www.ashkingroup.com What Green Cleaning Can Mean For You BSCAI, Las Vegas, NV March 25, 2004 BSCAI March 2003

  2. A Thought to Start… “Never doubt that a small group of thoughtful, committed citizens can change the world.In fact, it’s the only thing that ever has.”Margaret Mead BSCAI March 2003

  3. Picture…The Environment BSCAI March 2003

  4. Picture… Cleaning BSCAI March 2003

  5. Picture… A School Class Room BSCAI March 2003

  6. How Big is Your Slice of the Pie? • $150 billion industry • Cleaning industry minimal real growth • Growth through taking market share • Green can help Is YOUR Slice Growing? BSCAI March 2003

  7. Defining Green Cleaning “…products and services that reduce the health and environmental impacts compared to similar products and services used for the same purpose.”Executive Order 13101 Green Cleaning: Cleaning to protect health without harming the environment. BSCAI March 2003

  8. Green Products & Equipment Chemicals: Cleaners: Green Seal GS-37 Floor Finish: Sustainable, metal-free Carpet: Green Seal Hand Soaps: Non-antimicrobial Paper & Liners: Comprehensive Procurement Guidelines Green Seal Chlorine-Free Paper Association Equipment Vacuums: CRI Green Label Program Floor Machines: Dust recovery BSCAI March 2003

  9. Defining Green Cleaning … continued Entry mats Tools & Equipment: Micro-fiber mops & cloths Vapor machines High-efficiency carpet extractors Water-conserving tools & devices Recycling Integrated Pest Management Energy Conservation Other: Procedures Stewardship Training BSCAI March 2003

  10. The Impact of Cleaning on… • Building Owners & Managers • Complaints • Tenant Retention • Profitability • Vacancy Costs • Sales • Space Improvements • Marketing • Avoid Regulations BSCAI March 2003

  11. The Impact of Cleaning on… • Productivity • $160/sq ft • 2% - 7% • $3+/sq ft • Litigation • Marketing Building Tenants & Occupants BSCAI March 2003

  12. The Impact of Cleaning on… • The Environment • 6 Billion pounds of chemicals • 4.5 Billion pounds of paper • 35 Billion plastic liners • 2.5 Billion pounds of equipment BSCAI March 2003

  13. The Impact of Cleaning on… • Product Users • Health & Safety • Workman’s Compensation • Turnover • Recruiting • Hiring • Training • Impact on service • 3 Million Custodians BSCAI March 2003

  14. Markets for Green Cleaning Federal Agencies: US General Services Administration, Interior, Defense, Ag, EPA... States: Massachusetts, Minnesota, California, Pennsylvania, Vermont, Washington…. Counties & Municipalities: King County, WA, Phoenix, AZ, Santa Monica, CA, Austin, TX…. Schools & Universities: Chicago, Pittsburgh, Washington State Health Care: Hackensack, Kaiser Permanente, Catholic Hospitals Commercial Office Buildings: US Green Building Council: LEED for Existing Buildings BSCAI March 2003

  15. Markets – Federal Agencies FAR Section 23.7 “…consider environmental factors when purchasing products and services” E.O. 13101 Greening the Gov’t Through Waste Prevention, Recycling and Federal Acquisition E.O. 13148 Greening the Government Through Leadership in Environmental Management RCRA Section 6002 Comprehensive Procurement Guidelines …recycled content in janitorial items MOA Aug. 2000 Committee on Purchase, NISH, NIB, Dept of Interior and EPA USGBC LEED Rating System BSCAI March 2003

  16. Markets - Schools • Kids are not miniature adults • Student Performance • Charles Young Elementary School • Improvements on Standardized Tests • Creating a better learning environment • Declining budgets • Influencers • CHPS • EPA Tools for Schools • PTA/PTO • Healthy Schools Organizations • Unions – NEA & AFT BSCAI March 2003

  17. Markets – Health Care • ‘Healthcare Without Harm’ • Prioritize areas by risk • Hazardous waste & recycling • Declining budgets • Influencers • Health Care Without Harm • Hospitals for a Healthy Environment • IEHA, ASHES, EPA BSCAI March 2003

  18. Markets - Hospitality • Focus on green and upscale facilities • Issues • IAQ (i.e. fragrances) • Residential Issues (i.e. dust mites) • Laundry & Warewashing • Cost • Products • Procedures • Marketing • Influencers • Green Hotel Association • Green Seal • EPA BSCAI March 2003

  19. Markets – Commercial Buildings • Focus on “Green” buildings • Public buildings (longevity) • Vulnerable occupants • High profile and Mission • Cost • Products & Procedures • Declining budgets – tie to: • Better productivity • Improved health • Reduced liability • Influencers • USGBC • EPA BSCAI March 2003

  20. USGBC – LEED for New Construction • 100 Certified Projects • 1,000 Registered Projects • Feds – GSA, DoD, EPA, USPS, DOI, USDA • States – MO, NY, PA, CA, WI, WA, OR… • Cities – Chicago, LA, NYC, Austin, LV… • Universities – Washington, MIT, Duke, UM… • K-12 -- Detroit & Seattle Public Schools… • Building Owners – CB Rich Ellis, Hines… • 1,000 – 2,000 Unregistered Projects BSCAI March 2003

  21. USGBC – LEED for Existing Buildings • Cleaning Industry Can Deliver 12+ Credits • (Plus 1 to 5 Innovation Credits): • Sustainable Sites (1+) • Water Efficiency • Energy and Atmosphere (++) • Materials and Resources (6) • Indoor Environmental Quality (5++) • Innovation Credits (1-5) BSCAI March 2003

  22. USGBC – LEED for Existing Buildings • 74 Total Points (Credits) • Certified: 28-35 points • Silver: 36-42 points • Gold: 43-56 points • Platinum: 57+ points • Cleaning Industry – 12 Points (Credits) • Certified: 42% (57% w/4 assists) • Silver: 33% (44% w/4 assists) • Gold: 27% (37% w/4 assists) • Platinum 21% (28% w/4 assists) BSCAI March 2003

  23. The Value/Cost of a Point USGBC – LEED for Existing Buildings • Sustainable Sites Credit 7.2 • Reduced Heat Islands • Roof Surfaces • City Hall, Chicago, Illinois • $450,000 BSCAI March 2003

  24. Reduce environmental and health impacts Reduce liability, legal costs and insurance Reduce regulatory and inspection load Improve tenant satisfaction Improve tenant retention Improve productivity Improve “product” quality Improved quality of work life Improve employee retention Why LEED? It’s Not Just About Credits It’s GOOD Business! BSCAI March 2003

  25. How Large is Your Slice of the Cleaning Pie? Green Cleaning can be an effective way to make it grow! BSCAI March 2003

  26. Final Thoughts… • Green Cleaning can re-establish our industry’s value as essential to protecting public health, improving performance and productivity. • Green Cleaning can make an enormous impact towards reducing our impact on the environment. • What would happen to our industry if building owners decided they needed to clean 25% more? BSCAI March 2003

  27. Making the world a cleaner, safer, healthier place, one building at a time. The Ashkin Group 812 / 332-7950 SteveAshkin@AshkinGroup.com www.ashkingroup.com Thank You BSCAI March 2003

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