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Elements and Principles of Design. The Elements of Design. Six Ingredients are used to create a design: 1) Shape 2) Space 3) Line 4) Texture 5) Value 6) Color. Shape. Form and structure. Space. Distance in and between things. Lines. Marks used to add detail to a design. Texture.
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The Elements of Design • Six Ingredients are used to create a design: • 1) Shape • 2) Space • 3) Line • 4) Texture • 5) Value • 6) Color
Shape • Form and structure
Space • Distance in and between things
Lines • Marks used to add detail to a design
Texture • The look and feel of the surface
Value • Amount of lightness or darkness
Colour • Summer colors are hot – Yellow, Orange, Red • Winter colors are cold – Blue, Purple, Black • Intermediary seasons – Green
The Principles of Design • 1) Proportion - The relative size and scale of the various elements in a design • 2) Balance - Symmetrical vs. asymmetrical, a visual equilibrium • 3) Rhythm and Pattern – An easy, connected path along which the eye follows a regular arrangement of elements • 4) Emphasis – The focus of a design
The Principles of Design • 5) Variety – Elements used to create diversity and differences • 6) Contrast - The juxtaposition of opposing elements • 7) Unity – The connection between all the parts of a design • 8) Movement – To use the elements to direct the eye of the viewer from one part of the design to another