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Communication and Marketing: Matching Products with their Purpose

Communication and Marketing: Matching Products with their Purpose. “Yes, I may actually have thought it through this time”. What’s the Purpose of Product? . Purpose & Duration of the Event ≤ Day ≥ Day Environment Life Cycle Assessment vs the Purpose of Event

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Communication and Marketing: Matching Products with their Purpose

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  1. Communication and Marketing: Matching Products with their Purpose “Yes, I may actually have thought it through this time”

  2. What’s the Purpose of Product? Purpose & Duration of the Event ≤ Day ≥ Day Environment Life Cycle Assessment vs the Purpose of Event Short Term – Event Only Long Term – Longer, Multiple Events

  3. ‘Purpose’ dictates materials used • Paper – Event Credential, Event Information • Plastic – Protection and Portability • Fiber – Multiple Purpose and Life Span • Wood – Indefinite • Metal/Glass - Permanent

  4. Hierarchy of Content • Safety • Human • Animals • Ecosystem • Sustainability • Same as above

  5. Hierarchy of Content • Sustainability vs Purpose • Reuse • Recycle • Repurpose • Biodegradable/Compostable

  6. Say it Straight or You’ll Look Crooked 1) Full disclosure 2) Comply with the Law, Standards - Building Codes : Fire Retardant - EPA - FTC: Definition of Recycled, Non-Toxic, Environmentally Friendly - OSHA - FCC - ASTM, ISO, UL, Green Seal, Consumer’s Union

  7. Say it Straight or You’ll Look Crooked 3) 3rd Party (independent, impartial) Verification 4) Applies To All Levels in the Chain of Custody for Marketing and Communication Products.

  8. Listen to Your Parents Father Time & Mother of Invention (Technology) • FatherTime – Updated/Recodification of Recyclables • Mother of Invention - Technology Changes (Everything) - Organics: Bamboo • Polymers (traditional) : PE, PP, PVC • Biopolyers/Hybrids :PLA, PHB:

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