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Crewe Regeneration Project research and ideas . Group Names. Details of the project. Product Brief :
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Crewe Regeneration Projectresearch and ideas Group Names
Details of the project Product Brief: Aims: This project is all about regenerating a local area to make it appealing to certain target audiences in the hope that they will become involved in its upkeep and manage its sustainability for many years to come. The importance of Regeneration in Crewe In our opinion and having asked ……. What does our town and its people need? • Educational • Physical • Economical • Cultural and historical • Emotional • Social
Continued …. How can we get people involved in regeneration? Why should we regenerate?
Our Regeneration Ideas What? Where? Why? How? Educational Physical Economical Cultural and historical Emotional Social
Our Target Audience • Possible choices • Reasons for choice • What we know about our target audience Educational Physical Economical Cultural and historical Emotional Social
Our Target Audience – what do they do, like, want? • Primary research • Secondary research Educational Physical Economical Cultural and historical Emotional Social
Evidence from our research – what are our target audience needs and values? Educational Physical Economical Cultural and historical Emotional Social
Evidence from our research – which media products do they use and value? We asked ……… people from our target audience of [give details here] Which media products they used and how they obtained ideas and details about new products on the market. Media products Mobile TV film Radio computer social networks etc
Detailed results of our findings Reasons based on findings Educational Physical Economical Cultural and historical Emotional Social
Purposes and details of our Ideas Reasons based on findings Educational Physical Economical Cultural and historical Emotional Social
The treatment Our Media package will consist of These decisions were reached due to From our findings we discovered As a result of We felt it important that we develop One of the major considerations will be Another idea is We aim to In addition When we have We will It is hoped that We felt that Having decided We realise it may not be possible to We will use Also