EBM 660 final report

1. EBM 660final report Presented By: Akrem Mohamed & NadjaDimic [12/6/2013]

2. PROJECT OVERVIEW • Outline • Process • Purpose • Board of advisors part 1,2,3 • End product

3. I.Project Outline Feasibility Report • Feasibility in opening a Store • Serving Customers • How Much Demand there is in the Halal market • Market Segmentation • Creating Niche Market

4. II The Process • Research • Fish Bone methodology • Consulted teams through the project • Opened LinkedIn/ Twitter/ Pinterest • Worked on brand recognitions for potential

5. II. Project Purpose • The project purpose is to make a feasibility Analysis On Halal meat and healthy Grocer. The goal is to create a final report By December 6, 2013, whether the business is worth getting into, how much budget does it need, is it profitable.

6. The TeamBoard of Advisors • Professor [Prof. Peter Miller] Accomplishments: • Skype Call (Fridays at 11:00am) • Provided helpful marketing tips • Directed well to keep me on track through Group Sessions, Course Outline, Follow ups through email or personally in class

7. The TeamBoard of Advisors 2. Professional Advisor [Marc Garden] Accomplishments: • Allowed us to narrow market research on specifics, explore real life business, made us realize on how to come niche market • Helped us gain experience in interacting with people, with customers • Allowed us to work on Marketing strategies • Gave us amazing information and strategies

8. The TeamBoard of Advisors 3. Student Advisor [McGill David Ewe ] [ThavarajahKiritharan] Accomplishments: • create our marketing strategy • providing questions from a different perspective • provided help and suggestions on ideas

9. END PRODUCT • Bringing Newly and Modernized Halal meat store for Upscale consumers. • Creating Niche Market beyond Muslims. • Brand Building to none Muslims Customers. • Achieved 23 hours of research and Market analysis • 100 survey on market research.

10. END PRODUCT