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Pet Pop

Pet Pop. Shara Barss Jillian Geddes Jessica McCullough Matt Osborne Joey Perricone. Agenda. Overview of Product Target Market Motivating Factors for Purchase Created Ad Learning Theory for Teaching Consumers Created Ad Consumers Attitudes toward Pet Pop Created Ad. What is Pet Pop?.

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Pet Pop

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  1. Pet Pop SharaBarss Jillian Geddes Jessica McCullough Matt Osborne Joey Perricone

  2. Agenda • Overview of Product • Target Market • Motivating Factors for Purchase • Created Ad • Learning Theory for Teaching Consumers • Created Ad • Consumers Attitudes toward Pet Pop • Created Ad

  3. What is Pet Pop? • Bottled water for pets • Pure natural spring water from Australia • Sold worldwide • $25 per box of 4 bottles • Available in variety of colours

  4. Our Target Market

  5. Motivation to Purchase

  6. Learning About Pet Pop

  7. Consumer Attitudes • Need to communicate positive message • Advertising is important • Attitude Toward the Ad Model • Ads influence consumers • Relate feelings of ad to product • Positive attitude -> greater chance of purchase

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