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Viewing Trends Jan – June 2012

Viewing Trends Jan – June 2012. Daily Viewing Patterns – Average daily minutes viewed – Adults 15+. Viewing in Q2 this year is up marginally on 2011 – we view 3hours 27 mins per day Live viewing accounts for 92% of all viewing With Time-shifted viewing stabilising at 8%.

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Viewing Trends Jan – June 2012

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  1. Viewing Trends Jan – June 2012

  2. Daily Viewing Patterns – Average daily minutes viewed – Adults 15+ Viewing in Q2 this year is up marginally on 2011 – we view 3hours 27 mins per day Live viewing accounts for 92% of all viewing With Time-shifted viewing stabilising at 8% Source: TAM Ireland Ltd /Nielsen Jan 2011 – June 2012 Adults 15+ consolidated.

  3. Daily Viewing Patterns – Average daily minutes viewed – Children Children now watch 2 hours 15 mins of TV daily - up from last year. 90% of children’s TV viewing is live Children view time shifted programmes for 14 mins daily. Source: TAM Ireland Ltd /Nielsen Jan 2011 – June 2012 Children 4 – 14 yrs consolidated.

  4. Weekend v’s Weekday viewing Viewing is at its highest level at the weekend Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

  5. Viewing by day-part – Jan – June 2012 We view on average for just over 1 hour between 6pm and 9pm - 55 mins of which is live viewing Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

  6. The TAM subscribing channels weekly reach The TAM subscribing channels reach in excess 90% of all adults each week. TAM channels reach almost 95% of Housekeepers and those with children More than 84% of all 15 -34 year olds view our channels every week Source: TAM Ireland Ltd /Nielsen weeks Jan 2nd 2012 – June 24th 2012 Individuals consolidated.

  7. Top 20 programmes this year Jan – June 2012 Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

  8. Playback over time 92% of our viewing is live and a further 4.9% is viewed on the same day as live. The remaining 7 days only account for 3.1% of viewing Source: TAM Ireland Ltd /Nielsen Jan – June 2012 Individuals consolidated.

  9. PVR growth v’s growth in time shift viewing PVR ownership is up from 33% to 43% in 12 months TSV is up from 6.4% to 9.3% in the same period Source: TAM Ireland Ltd /Nielsen. TV Households

  10. Commercial Impacts Jan – June 2012 Source: TAM Ireland Ltd /Nielsen Jan 2012 – June 2012

  11. Ads viewed Jan – Aug 2012 On Average Irish people this year have seen 35 TV ads per day There has been a total of 3,196,966 ads shown this year on Irish commercial TV Most viewed ads this year: SKY BRAND UPC TRIPLE PLAY SUPERVALU 123 IE INSURANCE COST PLUS SOFAS Source: TAM Ireland Ltd /Nielsen

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