Prepared by Director of Marketing

1. Prepared by Director of Marketing Business Plan

3. Executive Summary History: • Padini began as a backend operation in Malaysia’s apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors. • Padini entered the new millennium as a major force in Malaysia’s multibillion textile and garment industry. Nature of Business • Padini is mainly an integrated operation that controls its products - fashion wear and accessories - from concept stage to manufacturing, merchandising and image marketing. About Padini • HQ Padini is in Kuala Lumpur. Padini is a brand leader involved in the distribution and retail of its own fashion labels through 170 freestanding stores and inhouse outlets.

4. Mission Statement Our Vision “To be the market leader in the retail and industry and leading footwear outlet in the domestic market and regional expansions.” Our Mission “Enhance quality of product, better customer service,, speed and efficiency”

5. Qualitative Objectives: • To provide the most efficient after sales product team. • To maintain high quality of products with an affordable price. • To be the leader in providing the high quality and innovation products. Quantitative Objectives: • To increase customer retention rate by 15% by 2006. • To increase nationwide market share by 8% per annum. • To reduce customer complains by 30% in one year

6. Marketing Organization Chart BOBO CHHIN SIEW JIUAN (Marketing Director) LEONG FOOK WOH TAN JIT KEEN CHEONG CHEE KIONG (Customer Service) (Sales &Promotion) (Distribution) HONG ENG SOON (Marketing Research)

7. The Location Of the Padini

11. MarketAnalysis

12. Target Market • Vincci • Women ( 17 years old~ 50 years old) • P&CO • Women ( 20 years old~ 40 years old) • PDI • Men ( 15 years old~ 45 years old) • Women ( 15 years old~ 45 years old) • MIKI • Kids ( 6 years old~ 12 years old ) • PADINI AUTHENTICS • Men ( 15 years old~ 45 years old) • Women ( 15 years old~ 45 years old)

13. Customer Analysis Segmentation: Nature of business

14. Customer Analysis Segmentation by Geography:

15. Competition Analysis

16. Market Positioning Quality Carrelli Studio High -1.0 -0.8 -0.6 -0.4 -0.2 -0.2 -0.4 -0.6 -0.8 -1.0 NOSE VINCCI Charles & Keith Price -1.0 -0.8 -0.6 -0.4 -0.2 0.2 0.4 0.6 0.8 1.0 Low High Low

17. Product Life Cycle

18. Portfolio Business QUESTIONS MARKS STARS VINCCI ? Cash Cows Dogs

19. Portfolio Business • Vincci is the market leaders in a high-growth market • A star does not necessarily produce a positive cash flow for the company • Therefore, the company must spend substantial funds into VINCCI to keel up with the high market growth and to fight off competitors attacks .

20. Strategy To Maintain Market Share • Good Financing • Increase Product Quality • Full Line Strategy • Premium Performance

21. Competitive Strategy • Position Defence • Involves occupying the most desirable market space in the minds of the consumers because we will make the brands almost impregnable. • Counteroffesive Defence • When others”market challenger attack, we will respond with a counterattack.

22. SWOT Analysis

23. Marketing Objective Slogan To be the Best Fashion Company in Asia. • our marketing objective are as below:- • To achieve distribution amount up to 30000000 units. • To increase the distribution capasity to 100% from the plant capacity . • To reduce the distribution cost for 35%.

24. Product Price Promotion Place Marketing mix

25. Products Women Pumps Shoes  Kids Clothes  Women & Men Sport Wear  Women Office Wear Women & Men Casual Clothes

26. Operasional Process Of The Product

28. Promotion • Brochure • Packaging • Advertising through magazines • Provide discount to customer • Become sponsorship for several activities • E-Bay Services

29. Breakeven Chart Total revenue (RM2 per unit ) 500000 Total cost Revenue and Costs Profits 400000 Breakeven point 300,000 Total variable cost (RM 1 per unit) Losses 200000 Total fixed cost (RM 50,000) 0 25,000 50,000 75,000 100,000 125,000 Quality (units)

30. Distribution • PADINI distribution and retail of its own fashion labels through 170 freestanding stores and inhouse outlets. • It has also proudly carried the Made-in-Malaysia stamp abroad, with its garment exports to Singapore, Thailand, Brunei and West Asia. • Our service team will follow-up the customers . • Channel of distribution has become one of the most important factors in marketing strategies. For our Padini company, what we provide is garments/apparels, thereby we need the retailers, and distributors and sales person to go for educate the customer by given the professional advice.

31. PADINI Past 4 Years Sales Revenues

32. Budget (RM) Percentage (%) Advertisement 1450000 27 Sales Promotion 1500000 27 General & Administrative 500000 9 Human Resource Development 785000 14 Sales Force Expenditures 609700 11 Marketing Research 306400 6 Miscellaneous 315000 6 Total 5466100 100 Marketing Budget

33. Company Gross And Profit Account

34. 2005 (RM) 2006(RM) 2007(RM) 2008(RM) Total costs 12,580,000 18,326,000 17,564,000 15,846,200 Net sales 2625 00,00 28218900 30927900 34948500 Net profit/loss 8420000 9150000 10524000 12458000 Padini Years Projections Of Sales Revenues

35. Padini Implementation Plan

36. When you think of high quality product and affordable prices …… Think of Padini Thank You!!