event marketing consultant australia

1. How to attract sponsors for your next event or conference You’ve decided to host an event. Great news! But how are you event program design australia going to fund it? For large companies, it may be easy to simply utilise their generous marketing budget. For smaller businesses, you’re probably going to need a bit more help. Finding and attracting sponsors can be a tiresome process. For many events, sponsorship is the key to powerful marketing. Not only will it assist with raising funds but can also open extensive opportunities for your business. This can include building and improving your brand awareness, increasing your delegate numbers as well as the promotion of a strategic partnership with your sponsor. Choosing the right sponsor for your event The key to choosing the right sponsor is for you to firstly understand your event outcomes and goals. Ask yourself - what do you want from your sponsors? How will my event provide value to the new partnership strategically? Here are 7 ways to attract event sponsors for your next event. 7 Ways to attract sponsors 1. Create a list of potential sponsors and research – the first step is to compile a list of companies and individuals who might be interested and would benefit from sponsoring your event. The best sponsors are likely to be those that perceive your potential audience as a direct benefit to their organisation. Be sure to research their sales and marketing goals and look at what events they have sponsored in the past. 2. Work on your event proposal – give it the “WOW” factor by providing everything they need. Your event sponsorship proposal must stand out from the crowd. Tell your company story, make a connection to strike a chord with the potential sponsor. Include your mission statement and what your company does. Include your audience demographics ensuring they match your potential sponsor’s and pitch any past events! 3. Build relationships – network! Rather than pitch your sponsors hard for their sponsorship dollar, be as empathetic as possible towards their own wants and needs in your event proposal. You’ll be far more successful in your sponsorship drive if it is seen that you truly have your sponsors’ needs at heart as well as your own. 4. Be specific in the detail –Event sponsors want to know what your event will look and feel like. It’s important to have a clear concept for the event and describe how that concept will be developed. Be detailed in your offer and include all information regarding the type of funding you are needing. Break down all costs such as venue hire, food and beverage, travel, entertainment etc. 5. Event marketing goals - Discuss your event marketing strategy in detail with potential sponsors. This should include all information on the types of media you intend using. You can also get a clear understanding from your potential sponsors about their own promotional efforts.

2. 6. Offer incentives – this sort of strategic partnership is a two-way street. Your sponsors need to know what they will get from their investment. This could include a free exhibition booth, logo displays on banners, flyers etc, media/PR, social media etc. Make them feel important and cared for and give them the attention they deserve. 7. Post event - Finally, it’s important to ensure that event sponsors are fully engaged in your post-event evaluation. Make sure they understand that their return on investment for sponsoring your event is of paramount importance to you. Meet with them to discuss what worked for them and any improvements for future events. Send them a gift as a thank you. By applying these tips to attract event sponsors for your next event or conference, you’re sure to improve your ROI through mutually beneficial event sponsorship.