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Vækst i events og festivaler

Vækst i events og festivaler. Introduktion. Hvordan skaber man vækst i events?. Eventens rolle for virksomheden: Standardelement Neutralt medium. Man kan også sige… Innovationselement Kulturelt medium Projektplatform. Konventionelle tilgange til effektmåling

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Vækst i events og festivaler

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  1. Vækst i events og festivaler Introduktion

  2. Hvordan skaber man vækst i events?

  3. Eventens rolle for virksomheden: • Standardelement • Neutralt medium

  4. Man kan også sige… • Innovationselement • Kulturelt medium • Projektplatform

  5. Konventionelle tilgange til effektmåling • passer ikke til eventens virkemåde • front stage eller back stage?

  6. Visa “Celebrating 25 Years of Global Olympic Sponsorship” http://www.visaeurope.com/en/newsroom/olympics_impact_report.aspx

  7. Parternes rolle i eventen

  8. Eventen er placeret mellem aktører i samfundet!

  9. Medieintensivering Urbanisering Globalisering

  10. Eventvirksomheden er en katalysator

  11. Eventvirksomheden driver en stor værdikæde, men udgør en lille del af den…

  12. Parternes rolle i eventen While the assessment of economic impact remains a key concern of this study, there was a shared recognition among the Festivals and the commissioning stakeholders of the need for a more rounded assessment of the value of the Festivals. This study therefore set out to take a ‘360 degree’ approach to assessing impact that considers social, cultural, environmental and media aspects, in addition to the economic effects. The research thus enables the Festivals to demonstrate their value to a much wider range of stakeholders across Scotland and beyond. A further key objective was to develop a repeatable method that is owned by the Festivals themselves, in the form of a new impact assessment framework and data collection process. Edinburgh Festivals Impact Study 2011, 2.

  13. Date: October 26, 2011 11:03:57 AM GMT+02:00Subject: RE: Inquiry about the 2011 Impact Study We launched the impact study in close partnership with our stakeholders, and have held dedicated briefing sessions with the media and the Scottish members of parliament, for instance. It has been widely quoted throughout the national and international press we have hosted here in the lead up to August. As you rightly guessed, it has become a very useful tool in our conversations with sponsors and other public organisations we seek to work closely with. Currently we are planning to do further publicity of the study throughout international arts and festivals conferences and networks.

  14. Program Indledendeoplæg Keynotes Panel Frokost Workshop

  15. www.festivalscience.blogspot.com Twitter #festivalscience

  16. Tak til… Region Sjælland RUC Innovation, Invio, Musikzonen, VæksthusSjælland EsbenDanielsen Berit N. Olesen Jens Friis Jensen Jon Sundbo ElinWitschas LeneBechSillesen Maria Louise N. Olesen

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