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Haier : Taking a Chinese Company Global

Haier : Taking a Chinese Company Global. Group Name: BLUE OCEAN . Blue Ocean. :Taking a Chinese Company Global. Objectives. Pointing the main objectives of this part. High light:. Quick search. Deficit the SWOT Analysis Analyzing the Organizational Strategies

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Haier : Taking a Chinese Company Global

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  1. Haier : Taking a Chinese Company Global Group Name: BLUE OCEAN

  2. Blue Ocean :Taking a Chinese Company Global Objectives Pointing the main objectives of this part Highlight: Quick search Deficit the SWOT Analysis Analyzing the Organizational Strategies Identifying the factors of global marketing Recommendation Case Background SWOT Analysis Organizational Strategies Global Marketing

  3. Blue Ocean :Taking a Chinese Company Global Snapshot: • Haier was founded by Zhang Ruiminin 1984: • Started in Chinese Port city of Qingdao by taking over a failing refrigerator factory • Ranked China’s number one by The Asian Wall Street Journal 2004 • Celebrated its 20th anniversary in 2004 with annual sales topping RMB 100 billion • world’s 4th largest White goods manufacturer and 3rd in revenues Quick search Case Background SWOT Analysis Organizational Strategies Global Marketing

  4. Blue Ocean :Taking a Chinese Company Global SWOT Analysis: Strength Weakness • Abundant financial resources • Well-known brand name • Number one ranking in the industry • Economies of scale • Proprietary technology • Patented processes • Better marketing skills • Superior product quality • Good distribution skill • company/product/brand image • Very narrow product line • Limited distribution • Higher costs • Weak market image Quick search Case Background SWOT Analysis Organizational Strategies Global Marketing

  5. Blue Ocean :Taking a Chinese Company Global SWOT Analysis: Threat Opportunity • Entry of foreign competitor • Introduction of new substitute products • Changing customer needs/taste • Declining customer confidence • Rival firms adopting new strategies • Economic downturn • New technology • Demographic shifts • Foreign trade barriers • Weakening currency exchange rates • Opening of foreign markets • New product discoveries • Economic boom • New technology • Sales decline for a substitute product • Complacent rival firms

  6. Blue Ocean :Taking a Chinese Company Global Strategies: Growth and Diversification • They Expand their product line • Acquisition Quick search Operational Restructuring Case Background • Operational reengineering • Reconstruct their service blue print • capital flow • commerce flow • material flow • overseas • E-commerce SWOT Analysis Organizational Strategies Global Marketing

  7. Blue Ocean :Taking a Chinese Company Global Strategies: Chinese market • Haier in domestic market • Market skimming pricing • Quality commitment • Chronic price wars Quick search Case Background SWOT Analysis Organizational Strategies Global Marketing

  8. Blue Ocean :Taking a Chinese Company Global Strategies: Chinese market Quick search Case Background SWOT Analysis Organizational Strategies Global Marketing

  9. Blue Ocean :Taking a Chinese Company Global Strategies: Chinese market Quick search Case Background SWOT Analysis Organizational Strategies Global Marketing

  10. Blue Ocean :Taking a Chinese Company Global Strategies: International market • Peep in International market • Contract & JV • Willing to establish as a independent player • Analysis following criteria • Competitive • Opportunity • Market • customer Quick search Case Background SWOT Analysis Organizational Strategies Global Marketing

  11. Blue Ocean :Taking a Chinese Company Global Strategies: International market Quick search Case Background SWOT Analysis Organizational Strategies Global Marketing

  12. Blue Ocean :Taking a Chinese Company Global Strategies: International market Haier europe • Started-2000 • Headquarter- Verse, Italy • Marketing - 13 European countries and growing to 17 by 2004. • Market share- 10% • Distribution center- Italy, Spain, UK, Netherlands Quick search Case Background SWOT Analysis Organizational Strategies Global Marketing

  13. Blue Ocean :Taking a Chinese Company Global Strategies: International market Haier India • Started-1999 with a an appliance • Goal- one of the top three white goods firm within 5 to 7 years. • Difficulty- environment, economy and channels • Strategy- employs former Whirlpool India executive as a head of Haier India Quick search Case Background SWOT Analysis Organizational Strategies Global Marketing

  14. Blue Ocean :Taking a Chinese Company Global Strategies: International market Win the consumers Product differentiation Provide unique selling proposition by adding different features. Response speed Rapid product development, ideas from the field quickly tested and made into prototypes. Quick search Case Background SWOT Analysis Organizational Strategies Global Marketing

  15. Blue Ocean :Taking a Chinese Company Global Strategies: International market The Next 20 Years • Moving beyond niche markets in the USA with full line products • Exist as a market leader in domestic market • Number one company in the world for white goods Quick search Case Background SWOT Analysis Organizational Strategies Global Marketing

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