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What is minority influence?

What is minority influence?. You need to know and understand. Meaning of key words Difference between majority and minority influence Outline and evaluate research into minority influence. Key words. Minority influence Internalisation Martin (2006) Unchanging minds hypothesis

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What is minority influence?

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  1. What is minority influence?

  2. You need to know and understand.... • Meaning of key words • Difference between majority and minority influence • Outline and evaluate research into minority influence

  3. Key words.... • Minority influence • Internalisation • Martin (2006) • Unchanging minds hypothesis • Colour perception • Moscovici (1969) • Control group • Conversion theory • Mackie (1987) • Ingroup minority • Outgroup minority • Deviant minority • Nemeth (2003) • Mackie (2006) • Confederates

  4. Remember..... • Compliance = majority influence • Internalisation = minority influence • Findings: Minorities should be consistent to be successful • Validity: Moscovici’s experiment lacks ECOLOGICAL VALIDITY – unlike a real life task • Application: Suffragettes, Equal opps and Issues

  5. Outline and evaluate research into minority influence (8 marks) • A01 – Outline: Aims, participant group and variables • A02 – Evaluate: Explaining conformity, validity, ethics and real world

  6. Real world applications • Choose one area and research events surrounding this social change, were features (consistency/innovation) present when the minority exerted it influence? • Suffragettes • Galileo • Darwin • Equal opportunities, e.g. Gay and lesbian rights • Social change, e.g. Apartheid (south Africa) • Any other issues.....

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