1 / 3

Marketing mix – ONLINE GROCERS

TEAM SYNERGY. Marketing mix – ONLINE GROCERS. Target Market & Strategy. Company: Safeway.com Market: Young Families For families with new bourns and toddlers, they offer selectively targeted brands like “Mom to Mom” and “ Kiddie Up” for young and growing kids. Market: Safeway Club

tadhg
Download Presentation

Marketing mix – ONLINE GROCERS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TEAM SYNERGY Marketing mix – ONLINE GROCERS

  2. Target Market & Strategy • Company: Safeway.com • Market: Young Families • For families with new bourns and toddlers, they offer selectively targeted brands like “Mom to Mom” and “Kiddie Up” for young and growing kids. • Market: Safeway Club • Bargain finders for the Safeway Club registered customers on groceries as weekly magazines are sent to customers, showcasing discount grocery items to choose from. Catch phrase “Save Time & Money” • Market: Healthy Living • Healthy living targets the health and green environmentally conscious customers with and “Organics” and “Eating Right” labels to showcase healthy foodstuff. • Market: For Pet Owners • Delivery is also available for pets products under their Priority Pet Care brands that are centered on promoting optimum health and well-being of pets.

  3. Target Market & Strategy • Company: peapod.com • Market: Small Business/Offices • Orders can be placed and delivered to your office for small functions or regular business groceries like coffee, snacks and juices. • Market: Green conscious • With a Natural & Organic aisle for produce and items, using environmentally friendly technologies and recyclable bags, plus a coming soon “Go Green Delivery window” to reduce carbon emissions during delivery. • Market: Health conscious • Not to be confused with the Green Conscious, provides for a smart and easy way to meet nutrition goals set by customers, or by selecting health plans and choose groceries based on those plans to provide healthy lifestyles. • Market: Select Continental U.S States • Delivers to the following select states within and close to major cities; IL, WI, CN, MA, RI, NY, NJ, DC, VA and MD.

More Related