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Partnering with Local Businesses. Desiree Fraser Ebe Randeree. Partnerships. What constitutes a partnership?. D. What is a Partnership. Evolving relationship Sustainable and Long Term Meets a business need Meets a College need Benefits STUDENTS! It is also STRATEGIC!. D.
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Partnering with Local Businesses Desiree Fraser Ebe Randeree
Partnerships What constitutes a partnership? D
What is a Partnership • Evolving relationship • Sustainable and Long Term • Meets a business need • Meets a College need • Benefits STUDENTS! • It is also STRATEGIC! D
Business Partnerships • College courses provide limited information about the needs of employers • Academics sometimes are “academics” and not very business savvy • Why its important… • Bridge the employer-student gap • Make connections/Networking • Exchange information D
Business Partnerships • Business needs are always changing and students need to be able to understand business needs • How do I get these skills • What are the relevant skill sets • What is the industry outlook • How can I compete • How can both partners benefit • How do I find out about jobs and internships D
Business Partnerships • Every university has a Career Center – the problem is that these centers provide “general information” and limited information about local and regional employers, future market needs, access to these employers, etc. • They also serve the entire University and are not always responsive to your students D
Achievements What have we done? D
Many channels • Feed Your Brain • WISE • Career Fair • Internship Talks • Industry Panels • Meet with CEO • Company Tours • Mentors E
1. Feed Your Brain • 5-6 per semester • Various topics (students polled) • Student RUN • Some include food (great incentive) E
2. WISE (Women in IT/ICT Sharing Experiences) • Female Empowerment • Mentorship • Strategies for Success • Mixers • Peer sessions • CEO Breakfasts E
3. Internships • Posted on relevant sites • Companies invited to speak when they are looking for people • In class (10 minutes) E
4. Career Fairs • More formal • 2 per year • Recruitment of companies • 50+ companies attending • 250+ students coming to the event E
5. Industry Panels • 2-3 per year • “Social Media” • “Status of Healthcare/Technology” • “Interview skills” E
6. Company Visits Each Semester we go out and take tours and sit down with company CEOs to discuss: • Leadership • Entrepreneurship • Mentorship • Industry Outlook E
6. Company Visits • Large groups • More of overview • Great place to network E
7. Meet the CEO • Small groups • Very focused • Mentors and jobs/interns • 1-2 hours E
8. Mentors • Use 1-7 to identify mentors • Provide meeting space • Facilitate introductions • 1-3 students per mentor E
Many channels • Feed Your Brain • WISE • Career Fair • Internship Talks • Industry Panels • Meet with CEO • Company Tours • Mentors E
Process So how do you build these partnerships? D
Making Partnerships • Starting Out • Building a Relationship • Communication • Take Away D
1. Starting Out • Target audience • Which companies will be partners? • New entrants • Industry Leaders • What is the long term plan for this partnership • This semester • This year • Next 3 years D
1. Starting Out Get information: • Career Center • Alumni • Prominent Companies • New companies D
2. Building a relationship Why should they partner with you? • Provide a service • Access to students and faculty • Promote business, service or products D
2. Building a relationship Find ways to build contacts and network • LinkedIn • Alumni • Faculty • Professional groups D
3. Communication When building relationships its best to first meet in person. • Shows interest • Commitment • More personable • Be prepared D
3. Communication Keep communication open. • LinkedIn • Emails • Phone calls • Visits D
3. Communication Be courteous. Following any event make sure give a proper thank you. • Cards • Letters • Emails D
4. Take Away What you will get out of it… • Industry updates • Employment opportunities • Mentors • Internships • Speakers • Swag D
Other Considerations • University Buy-In • Show your results • Talk about your results • Tweet your results • Start small E
Your Ideas? Questions, Suggestions, whats worked for you?