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Lecture #23: Case Discussion:VerticalNet

Lecture #23: Case Discussion:VerticalNet. Readings : 1. Case: VerticalNet (on reserve) 2. Case Summary and preparation questions (on web) Key activities of the class : 1. Group presentation of the case (Soft copy due)

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Lecture #23: Case Discussion:VerticalNet

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  1. Lecture #23: Case Discussion:VerticalNet Readings: 1. Case: VerticalNet (on reserve) 2. Case Summary and preparation questions (on web) Key activities of the class: 1. Group presentation of the case (Soft copy due) 2. Class case discussion (summary, update, lessons learnt) 3. Written group reports due MGTO 321 (L1, L2) -- Dr. JT Li

  2. Business Description: VerticalNet(November 2000) • Three strategic business units: VerticalNet Markets, VerticalNet Solutions and VerticalNet Exchanges. • VerticalNet Markets: 57 industry-specific digital marketplaces designed as online vertical trading communities • Act as industry-specific comprehensive sources of information, interaction and electronic commerce. MGTO 321 (L1, L2) -- Dr. JT Li

  3. Business Description: VerticalNet(November 2000) • Offer product information, industry news, requests for proposals, directories, classifieds, job listings, discussion forums, a variety of e-commerce opportunities for buyers and sellers, and other services, such as on-line professional education courses and virtual trade shows. • Individually branded, focuses on a single business sector and caters to individuals with similar professional interests. MGTO 321 (L1, L2) -- Dr. JT Li

  4. Business Description: VerticalNet(November 2000) • Designed to attract technical and purchasing professionals with specialized product requirements and purchasing authority or influence. • VerticalNet Solutions integrates the technologies of VerticalNet Markets with recent technology acquisitions. • Build digital marketplaces for industry alliances, independent Net market makers and global 2000 enterprises. MGTO 321 (L1, L2) -- Dr. JT Li

  5. Business Description: VerticalNet(November 2000) • Offer an open platform solution that includes community, content and market design tools, multiple market mechanisms and transaction types, multi-party system interaction and a broad range of buy-and sell-side services. • Provide an end-to-end solution that supports auctions, catalogs, exchanges, RFPs, RFQs and structured negotiations. MGTO 321 (L1, L2) -- Dr. JT Li

  6. Business Description: VerticalNet(November 2000) • Offer customers a complete set of professional service offerings, including front-end design, implementation, and integration services and back-end market hosting. • VerticalNet Exchanges focuses on trading electronic components and hardware in open and spot markets (NECX). • Act as a third party intermediary, purchasing electronic components and hardware from various vendors for resale to foreign and domestic companies. MGTO 321 (L1, L2) -- Dr. JT Li

  7. Business Description: VerticalNet(November 2000) • Match buyers' and suppliers' needs, providing a solution to inventory imbalances that result from over-capacity or shortages within existing contractual relationships. • Have overseas sales operations in Sweden, Ireland, Japan and Korea that serve European and Asian exchange customers. MGTO 321 (L1, L2) -- Dr. JT Li

  8. Sources of Revenue (VerticalNet, November 2000) • From three sources: e-enablement and e-commerce; advertising and services; and exchange transactions. • E-enablement and e-commerce revenues include storefront and e-commerce center fees, Web site development fees and e-commerce fees. • E-commerce fees are generated through auctions, education services, bookstores and e-commerce centers. MGTO 321 (L1, L2) -- Dr. JT Li

  9. Sources of Revenue (VerticalNet, November 2000) • Additionally, offer auction sites with direct and indirect goods posted by inventory liquidators. • Advertising and services revenues include buttons and banners, newsletter sponsorship revenues, and fees from strategic co-marketing agreements. • Exchange revenues from NECX operations are generated from the traditional off-line and on-line sale of electronic components and hardware. MGTO 321 (L1, L2) -- Dr. JT Li

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