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The NEKIA Business Development Institute. Overview Annual Institute Washington DC November 16-18, 2005. How did we get here? What are we going to do? Where will we go next?. How Did We Get Here?. 2002 Retreat --- Scenario planning
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The NEKIA Business Development Institute Overview Annual Institute Washington DC November 16-18, 2005
How did we get here? What are we going to do? Where will we go next?
How Did We Get Here? 2002 Retreat --- Scenario planning 2003 --- Design new legislative strategy & business development effort 2003 Retreat --- Launch Business Development Initiative 2004 – “12 month activities” including the Knowledge Utilization Act 2004 Retreat--- More exploration of niche markets and launch Knowledge Utilization Initiative. 2005 --- Knowledge Use Framework, newsletter, online seminars
2002 Retreat Observations: Trend Stuff • NEKIA members are undergoing dynamic changes in management, identity, product & service development • NCLB will have a schizophrenic effect on k-12 market: market-driven for solutions, compliance-driven for results. • NCLB & ESRA stimulates greater demand for members’ products and services that are grounded in SBR.
2002 Observations: Nature of Demand • Number of schools in corrective action could be as high as 24000 (3x higher than this year) • Many more schools on the cusp will be desperate for help • Schools will want more support that focuses on specific population groups • Districts will want help in implementing corrective action provisions including supplemental services, school choice, re-constitution. • There will be a high degree of confusion and chaos
2002 Observations: Nature of Supply • Districts and states will continue to “outsource” their support needs. • Market-oriented suppliers/providers will aggressively compete to capture greater market share. • New types of partnerships of suppliers will be created to help fulfill corrective action and SBR requirements. • Smaller, start-up providers will be bought out or dissolve. • Survivors will diversify, rapidly expand, commercialize and go global.
2002 Observations: Political Influences on Market • Education will decline as a domestic priority behind the economy and home land security • Deficits will keep overall education spending increases relatively low and will be a major campaign issue. • Bi-partisanship in NCLB implementation will disappear with Dems focusing on failed policy and Reps focusing on success stories.
2002 Observations: Political Influences on Market • NCLB implementation will likely continue on current path up to ‘ 04 election but there may increased pressure to relax AYP provisions thereafter.
2002 Observations: NEKIA Members’ Interests • Members need good market data in order to anticipate the specific types of services LEAs and SEAs will require in three years based upon AYP timeline. • Members will need to continue to give high priority to cultivating strong working relationships with SEAs and LEAs both for political and future marketing purposes. • Members will need to make SBR features a standard part of all products and services.
2002 Observations: NEKIA Members’ Interests • Members who want/need to compete on the open market will need to develop market-oriented operations and cultures within their organizations. • NEKIA advocacy for current programs will need to continue to be a holding/defensive action as negative pressure mounts from the current Administration.
Business Development Program • Enhance NEKIA members’ competitiveness and business development opportunities in a growing and more diverse education market • diversifying revenue streams, • leveraging current programmatic capabilities in new markets, • exploring new types of collaborative and joint venture relationships, • pursuing entrepreneurial opportunities
Three years hence ? • Widely accepted new vision for knowledge utilization in education • Knowledge Utilization Act passed and embedded in the next reauthorization of ESEA • $200 million Knowledge Utilization fund • Double funding for current programs
Three years hence ? • NEKIA members increase revenues by 25% and create new revenue streams in other agencies, philanthropies, international and k-12 market • Network of active Business Development leaders within membership • National Institute for Knowledge Utilization fully funded and operational