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Strategic initiatives. www.shmula.com. Familiar : distinctive knowledge surpassing customers, invests in initiatives already owned by the company or easily acquired. Adapt Core: TBD TBD TBD TBD Build New Business: TBD TBD TBD TBD TBD TBD TBD Shape Overall Portfolio: TBD TBD TBD

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  1. Strategic initiatives www.shmula.com • Familiar: distinctive knowledge surpassing customers, invests in initiatives already owned by the company or easily acquired • Adapt Core: • TBD • TBD • TBD • TBD • Build New Business: • TBD • TBD • TBD • TBD • TBD • TBD • TBD • Shape Overall Portfolio: • TBD • TBD • TBD • TBD • TBD • TBD • Unfamiliar: competitors are better, but small investments are made to gain familiarity risks = Initiative size reflects impact • Uncertain: success is difficult to estimate, but a good gamble if successful – gut hunch, not a tight ROI. • meet current earnings expectations • extend & defend core • create medium term growth • generate portfolio of high-return options • create long-term growth time 1-2 years 2-3 years 3+ years

  2. short-term focus balanced short-term, no growth no focus risk-averse long-term, live on line of credit for a while www.shmula.com very risky future

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