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Alpha Lake Bike Rental and Repair

Alpha Lake Bike Rental and Repair. Case Study. S.W.O.T Analysis. Strengths . Weaknesses. S.W.O.T Analysis. Opportunities . Threats. Primary Marketing Challenge???. Definitely Location. What Decisions to make. Minor. Major. Assumptions. Alternative Strategies. Solution.

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Alpha Lake Bike Rental and Repair

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  1. Alpha Lake Bike Rental and Repair Case Study

  2. S.W.O.T Analysis Strengths Weaknesses

  3. S.W.O.T Analysis Opportunities Threats

  4. Primary Marketing Challenge??? Definitely Location

  5. What Decisions to make Minor Major

  6. Assumptions

  7. Alternative Strategies

  8. Solution • Move Business to Whistler Village • Why:-Larger customer base (residents/tourists)-More Exposure in the Village-Former Olympic competitor can set him apart from crowd-Function Junction rent increase-No expansion opportunity in Function Junction-Diversification if no income during lean season • How:-Rent out the location in Whistler Village-Buy more adult bikes & higher end bikes-Market himself and his business(ie: local events, sponsorship events, hotel discount tie-ins, groupon)-Raise Prices

  9. Solution cont…

  10. Course Components Used • Marketing Mix • S.W.O.T Analysis • Growth Strategies • Market Product Analysis • Situational Analysis • Market Scanning

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