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EAST REGION. Segmentation Summary. The information contained in this presentation is confidential, and contains proprietary data with respect to Frontier, A Citizens Communications Company and its customers. EAST REGION. Pricing Strategy. * Includes HSI within Tiers 6-7-8 ** Based on “w/LD”.
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EAST REGION Segmentation Summary The information contained in this presentation is confidential, and contains proprietary data with respect to Frontier, A Citizens Communications Company and its customers.
EAST REGION Pricing Strategy * Includes HSI within Tiers 6-7-8 ** Based on “w/LD” The information contained in this presentation is confidential, and contains proprietary data with respect to Frontier, A Citizens Communications Company and its customers.
EAST REGION Inbound Call Center • Statistics • Average Monthly Call Volume • “BAU” 121,000 • Marketing 7,432 • Revenue $371,899 comm rev • RPC 4.25 • FTEs 82 • Annual cost $4.5 mil • Tactics TimeframeStatus • Alter compensation 1/1/06 • to drive behavior • Permanent simplified hip- 9/26/05 • pockets (pricing strategy) • DM to specific market 10/1/05 contingent on • segments (x-channel with pricing • OB TM) • Goals • Increase marketing calls to 15K/month • This is a 276% increase over current year to date marketing call volume • Product Mix • TIER 1, TIER4-5, & • Connections • Need Current Product Mix/Change or increase by XXX Results The information contained in this presentation is confidential, and contains proprietary data with respect to Frontier, A Citizens Communications Company and its customers.
EAST REGION Outbound Telemarketing • Statistics • Quarterly Attempts 250,000 • Hours Needed 15,625 • Estimated Cost $375,000 • Estimated Cost/Sale $48.50 • TacticsTimeframeStatus • OB to specific – NY R1 60 Days Pending Approval • Targeted offers – T1 Unlimited Pending Approval • $39.95 • Goals • Close to attempt ratio 3.09% • Initial sales 7,725 • Average incremental lift $15.00 • Est. Add. Rev. $115,875 per month • Return on investment 3.24 months • Additional Up sell to T 5-8 – Est. 2,086 • Churn – Reduce churn to competition based on a one year commitment • Increased retention of customers w/packages Results The information contained in this presentation is confidential, and contains proprietary data with respect to Frontier, A Citizens Communications Company and its customers.
EAST REGION Take the Lead • Statistics • Referrals 921 • Sales 571 • Participation 38% • Referral to sales ratio 62% • Revenue $460,885 • TacticsTimeframeStatus • Alter compensation to drive 10/1/05 • product mix • Access Lines • High Speed Internet • TIER 1, 4, 5 • Connections • Performance metric & union contract Vary by contract • Mgt goal sheets (12 per empoyee) 1/1/06 • Simplify product and pricing 10/1/05 • Goals • Product mix – GRIF- Current & Goals • Participation 100% mgmt, 60% overall • Referrals, avg. per • employee per month 1.0 Results The information contained in this presentation is confidential, and contains proprietary data with respect to Frontier, A Citizens Communications Company and its customers.
EAST REGION Retail Stores • Statistics • Average Traffic 48,547 • Sales Per Contact $.57 • FTE’s 35 • Avg Quota $750 • MRC $27,633 • Product Mix • Bundles 802 • High Speed Internet 291 • DISH 99 • # of Stores 19 • TacticsTimeframeStatus • Realignment plan • 4 Close (Sylvan Lake, Hundred, New Holland, Rienzi) : 4 employees • 7 Profitable (Cookeville, Crossville, Martin, Statesboro, Atmore, Monroeville, Norwich) • 7 In Bubble (Gloversville, McMinnville, Sparta, Powell, Charles Town, Bluefield, Moorefield) • 2 Relocate/ (Middletown, Monroe) : 3 employees • Combine • Increase Traffic • CPE promotions (Available only at retail stores) • Bill messaging Increase awareness of resources • Banners/Signs Get customers’ attention • Increased involvement in Community/Affinity Partners • Introduce Small Business • training ~ starting all Tennessee offices 10/10/05 • scheduling appointments for sales • Demo stations • working products – test, hands-on availability • Goals • Traffic (Avg) 48,206 • Sales per contact (Avg) $.99 • MRC Floor $47,724 Results The information contained in this presentation is confidential, and contains proprietary data with respect to Frontier, A Citizens Communications Company and its customers.
EAST REGION Affinity Programs TacticsTimeframeStatus Presentation Materials 9/28/05 • Community Connections Program Overview • Community Connections - Partner Agreement Letter • Community Connections - Member Letter • Community Connections - Product Overview • Referral Form • Vendor Set Up Form • LINK Article (w/Request Form) 9/21/05 Awaiting Final Approval • Employee E-Mail (w/Request 9/21/05 Awaiting Final Approval • Form) • Direct Mail – Targeting Non- 9/30/05 In Process • Profit Organizations to announce • Affinity Program • Database requested from Kevin Weckesser • Youth Organizations and Centers • Elementary & Secondary Schools • Libraries • Business Associations • Fraternal Associations • Religious Organizations • Volunteer Fire Companies Results • Goals • Program participants • Revenue derived • Specific Goals by Territory OCC – Community Connections Test Organization TIER 5 w/Unlimited LD 10 SATELLITE ULTIMATE (180 Channels) 5 TIER 1 w/Unlimited LD 2 SATELLITE ADVANTAGE (60 Channels) 1 The information contained in this presentation is confidential, and contains proprietary data with respect to Frontier, A Citizens Communications Company and its customers.
EAST REGION Implementation Summary All projects implemented by 10/28/05. The information contained in this presentation is confidential, and contains proprietary data with respect to Frontier, A Citizens Communications Company and its customers.