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Social Media & DeMolay

Social Media & DeMolay. Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. (Wikipedia).

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Social Media & DeMolay

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  1. Social Media & DeMolay

  2. Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. (Wikipedia) Includes video, words, pictures, and audio through use of Facebook, Twitter, Google+, LinkedIn, YouTube, blogging, etc.

  3. It was estimated in 2010 that 65% of people between the ages of 25-34 use social networking (Edison Research). That was almost a two-fold increase within two years. The Callahan & Associate study including 11,000 credit union members revealed interesting differences between age groups and usage of certain social media channels.

  4. The Big Five Blogging Facebook Twitter LinkedIn YouTube Tennessee DeMolay Utilizes Blogging Facebook Twitter The Stats & The Why

  5. Facebook aka The Big One The Stats 400 million users The average US internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon COMBINED Average age is 38 #2 visited site (after Google)

  6. Why Facebook? The stats speak for themselves Mix of paid (highly targeted) And unpaid (permission marketing)

  7. Twitter def - The platform that allows users to send and receive 140 character messages known as tweets. You opt in to follow users whose content you want to receive. The Stats “Twitter” was the top word of 2009, according to the Global Language Monitor. Average age is 39 100 million-ish users Only 20% are active

  8. Why Twitter? Smaller amount of users but, VERY ENGAGED and CONNECTED Real time search capabilities for lead generation Twitter results now turn up on the front page of Google

  9. Facebook Ads How do I create a Facebook Ad or sponsored story? You can create a Facebook Ad or sponsored stories at www.facebook.com/ads/create. When you visit this page, you will be guided through a three-step process. What are my ad targeting options? Choose the location, gender, age, likes and interests, relationship status, workplace and education of your target audience.

  10. What is a destination? The destination of your ad is where people will land if they click on it. If you advertise a Page, app or event on Facebook, you’ll also get social buttons on your ad that encourage people to engage with you by liking your Page, installing or using your app, or joining your event. How much does it cost to advertise on Facebook? Advertisers are completely in control of how much they spend for each campaign by setting a daily or lifetime budget. The larger the budget, the more people a campaign is likely to reach.

  11. Tennessee DeMolay Facebook Page AD Tennessee DeMolay DeMolay is an organization dedicated to preparing young men to lead successful lives. You Like This The objective of this ad was to create more LIKES for our Facebook page thereby increasing the visibility of our organization.

  12. Criteria Used to Focus This Ad Residents of Tennessee Ages 13 ½ to 64 People who expressed an interest in non-profit organizations This yielded a target audience of 31,400 Facebook Users The Ad ran from October 6 to October 11, 2012

  13. AD Reach Over 5 Day Period

  14. Facebook Insights

  15. Weekly Update Ending 10/14/2012 New Likes: 49 Talking About This: 58 +48.7% Weekly Total Reach: 4,424 +10.9% Weekly Update Ending 10/28/2012 New Likes: 7 Talking About This: 43 +975.0% Weekly Total Reach: 211 +63.6%

  16. Current Overview Total Likes Friends of Fans People Talking Weekly Reach 163 87,938 42 218

  17. Location of Likes Countries: 161 United States of America 1 Brazil 1 Bangladesh Cities: 19 Memphis, TN 19 Nashville, TN 11 Knoxville, TN 10Hendersonville, TN 5Bartlett, TN 4Portland, TN 3Clarksville, TN

  18. TNDEMOLY.ORG Visits By Traffic

  19. October 1 to October 31 Visits:257 Unique Visitors:145 Page Views:711 Pages / Visit:2.77 Avg. Visit Duration:00:02:46 % New Visits:56.42%

  20. Locations By Country United States 221 Philippines 8 Brazil 6 United Kingdom 4 Germany 2 Italy 2 Taiwan 2 Bolivia 1 France 1 Japan 1

  21. Discussion When we get a lead from social media, how do we handle it? Follow up immediately! (email or phone call) Invite to a chapter event. (fun event, chapter installation, prospect party or just coming to a meeting to get to know everyone.)

  22. Add email address to 8th Preceptor newsletter list. After initiating, plan a fun event as soon as possible afterwards. * Use Shrine circus or other public event to set-up a booth to promote DeMolay and to collect names and email addresses. Perhaps offer a drawing for a prize as an incentive. Add email addresses to 8th Preceptor mailing list.

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