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Unity Identity Project AT&T Connect Call July 14, 2011

Unity Identity Project AT&T Connect Call July 14, 2011. Agenda. Welcome and Prayer Branding Updates: New Group Launching Toolkit Update New Logos Being Emailed Print Service Bureau Web Service Bureau Sharing Ideas Cultural Creatives: Paul Ray Next Steps Closing in Prayer. Prayer.

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Unity Identity Project AT&T Connect Call July 14, 2011

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  1. Unity Identity Project AT&T Connect Call July 14, 2011

  2. Agenda • Welcome and Prayer • Branding Updates: • New Group Launching • Toolkit Update • New Logos Being Emailed • Print Service Bureau • Web Service Bureau • Sharing Ideas Cultural Creatives: Paul Ray • Next Steps • Closing in Prayer

  3. Prayer • If you keep your vision high and, • through your spiritual faith, • take hold of the divine ideas and ideals that are the very substance of the good you are seeking, • you are bound to succeed in a large way. • - Myrtle Fillmore from a letter written in 1930

  4. Next Group of Ministries to Launch • Our next branding group is launching on July 25. • Our next call on August 18 will welcome our next group • We will be going over: • the participant toolkit • private resource page • private Facebook page • Attendance not necessary and you’re welcome to network and encourage the new ministries’ leaders.

  5. Participant Toolkit Updated • Updates have been made to: • Identity Program Components and Implementation (p. 13-15) • Imagery Guideline Information (p. 29) • How to Use the Logo (p. 31) • Font Information (p. 33) • Circle Mark Usage (p. 37) • Download your new copy from www.unity.org/testgroup

  6. Updated Logos Emailed in July • A email with links to your new logo with a larger local designator will be emailed by Monday, July 18. • New file formats delivered including one for Facebook. • Find out how to use the new logos formats on page 15 of the Participant Toolkit • Burn the attached files to a CD • Place in your Participant toolkit • Update files of the old logo with the new updated versions Smaller Designator Larger Designator

  7. Let’s Begin with Prayer Print Service Bureau Update Reminder: If you bought the $190 package please remember to order letterhead, envelops, business cards and etc from MiPrintShop.com per your agreement. Items available from MiPrintShop can not re-created.

  8. Let’s Begin with Prayer Print Service Bureau Update New Products: Stoles Now Available

  9. Let’s Begin with Prayer Print Service Bureau Update New Products Available Soon : Name Tags Fast, professional look for high-turnover and volunteer crews Printable inserts slip in and out as your volunteers change Durable acrylic construction with metal backing

  10. Print Service Bureau Update • New Items to MiPrintShop: 10 New Postcards

  11. Print Service Bureau Update • Items Now Available on MiPrintShop: • Magnets for your bookstore found under “novelty items” 3 ½ x 4” Found in Novelty Items

  12. Let’s Begin with Prayer Web Service Bureau Update • Conducted our Survey, May 2011 • Results (end of May) indicated number of ministries willing to participate was below the number desired by the vendor. • Got word during convention that the vendor would be willing to begin work with that number of ministries. • We’ve reviewed the contract and sent it back to the vendor and we talked this morning and all looks good. • Next step is to complete contract with vendor, Unity Worldwide Ministries Leadership and have it reviewed by our legal counsel.

  13. Cultural Creativesand Unity Church Outreach Paul H. Ray Wisdom University State of the World Forum paulhray@gmail.com

  14. A Change of Eras:The Culture Wars 60 Years Ago 50% MODERNS 50%TRADITIONALS • Secular, materialist • Conservative, pious • The big city • Small town, country • Hip, up to date • Square, out of date • Style & efficiency • Character, reliability • Cary Grant • Jimmy Stewart • Lauren • June Allyson Bacall

  15. A Change of Eras 3 Subcultures (U.S., 2008) • Traditionals 15.4% • Moderns 39.7% • Transitionals 10.1% • Cultural Creatives 34.9% * Core Group CCs 16.2% * Green-only CCs 18.7% Total: 100%

  16. VALUES: Love Nature

  17. VALUES: Deeply Concerned About Its Destruction

  18. VALUES: Relationships Altruism

  19. VALUES: Women’s Issues Spirituality

  20. VALUES: Peace Movement & Anti-War

  21. Anti-Globalization

  22. VALUES: Reject Materialism,Getting and Spending

  23. VALUES: Social Justice, Social Responsibility

  24. VALUES: Spirituality, Personal Growth

  25. VALUES: Linking Personal and Planetary + Elders and Generations to Come

  26. You want the Core Group of Cultural Creatives Opinion Leaders are: Network Hubs = links to lots of others Centers of word of mouth = tellers of stories, shapers of opinion in networks, resources for new ideas and innovations Core CCs also read/write books/articles and are active in their communities

  27. Core Group of Cultural Creatives Can create a tipping point for a wave of cultural change: because of knowledge of the New Social Movements More spiritual and personal development-oriented than the Green-only CCs Core CCs are 32 million adults + at least 10 million kids Concentrated in innovative cities

  28. Core Group of Cultural Creatives • DO NOT THINK ABOUT THEM IN SALES, MARKETING OR BRANDING TERMS !! • They’re allergic to ads and being sold to • And it’s the wrong model of their decision: • Choosing a church is: • Consequential for their life, • Loaded with values and meanings, • Has lots of memories, good and bad

  29. Core Group of Cultural Creatives • Choosing a church is a rare event: • There may only be a few times in people’s lives when they are open to the kind of change a new church represents. • And you need to be there with a personal contact when those times enter their lives. • And you had better engage them at a deep and meaningful level that fits the degree of maturation they have then

  30. Core Group of Cultural Creatives Choosing a church may be a life transition: When they have their children, or when children get to their teen years, or when the children have left home When they move to a new town When they get married or divorced When they recover from a major illness When they get a job or retire

  31. When Ready for Outreach? Most people don’t “get it” if approached when they are not mature enough for a more spiritual/personal dev’t message 20’s tend to be too young, immature 30’s tend to be child-rearing and community-forming, but some women do ‘get it’ then 40’s and 50’s are better 60’s and 70’s are mostly too late

  32. CCs Want Personalized Outreach Personal contact is more engaging than media contact. This is a deeper subject Online contact is okay, if followed by face to face contact. Face to face is more efficient for getting the people you want Coming with friends to a low-commitment, yet value-laden small group meeting is good Ask members to show commitment: coming to small group ministries, bringing friends

  33. How Do CCs Want Outreach? Create events & occasions where CCs already tend to congregate: yoga centers, natural food stores, alternative health care. But also CCs topics online and in social media Shift online contacts to face to face quickly. Meetup.com will work well if you have real meeting organizers. Conversation café formats work well in some regions Stay away from formula-driven meetings and ones that sell professional services

  34. How Do CCs Want Outreach? Authenticity is your most important asset – Cultural Creatives insist on it Stay with meaningful, values-laden conversations i.e., about what is most important in life, both online & face to face Unity ministers should be recognized as posing the most meaningful questions online & small groups, including controversial ones

  35. How Do CCs Want Outreach? Small group ministries: The ones with the deepest, most authentic discussions are the ones to invite CCs to For the hottest issues & most meaningful life questions in the congregation, use mythic stories and comparisons to other cultures CCs are drawn to serious discussions others shun. CCs women have sensitivity to when it’s getting edgy, as in women’s groups.

  36. How Do CCs Want Outreach? • What can improve on testimonials? • They want to hear stories and experiences from friends and associates • They want shared values, community AND personal development • They are interested in spiritual experiences • They’ll want to hear about an inwardly richer life, not a materially richer life* • prosperity gospel sounds fake to them

  37. Core CCs Reject Modern Materialist Belief Patterns Discriminating audience, reject the parts of New Thought with “think & grow rich” prosperity gospel. That 1890s-1930s stuff is precisely what the Core CCs left behind. They want “inner abundance” with social and ecological responsibility and engagement. They all believe in personal development over their entire lifetime

  38. Next Steps • Next call August 18—We will be welcome our next test group • September call is on the 8—This is World Day of Prayer, just have one member from your team on the call. They can share info with the rest of yourteam. • If you have ideas of topics that you’d like discussed during this call please email Kristen at Kris@unity.org.

  39. Close in Prayer • Thanks you for your input and participation. • We love you, bless you and we behold the Christ in you.

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