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Trends in electronic cigarette use in England

Trends in electronic cigarette use in England. Robert West Emma Beard Jamie Brown University College London. www.smokinginengland.info. Declaration of competing interest.

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Trends in electronic cigarette use in England

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  1. Trends in electronic cigarette use in England Robert West Emma Beard Jamie Brown University College London www.smokinginengland.info

  2. Declaration of competing interest • I undertake research and consultancy for companies that develop and manufacture smoking cessation medicines and licensed nicotine products • I am a trustee of the charity, QUIT • I am an honorary co-director of the National Centre for Smoking Cessation and Training • My salary and most of my research is funded by Cancer Research UK

  3. Methods • Monthly household surveys • Each month involves a new representative sample of ~1800 respondents; smokers ~450 • Data collected on electronic cigarettes since second quarter 2011 • Fidler, et al., 2011. 'The smoking toolkit study': a national study of smoking and smoking cessation in England. BMC Public Health 11:479 • For more info see www.smokinginengland.info

  4. Prevalence of electronic cigarette use N=9,244 adults who smoke or who stopped in the past year

  5. Electronic cigarette use N=590 e-cigarette users not using NRT

  6. Prevalence of nicotine products while smoking N=8,619 smokers

  7. Prevalence of nicotine products in recent ex-smokers N=532 adults who stopped in the past year

  8. Aids used in most recent quit attempt N=4,164 adults who smoke and tried to stop or who stopped in the past year

  9. Motivation to quit p<0.001 for increase N=11,075 adults who smoke

  10. Quit attempts N=11,916 adults who smoked or who stopped in the past 3 months

  11. Quitting p=0.004 for increase N=11,919 adults who smoked in the past year

  12. Prevalence of nicotine/cigarette use p-0.005 for decrease p-0.001 for decrease N=54,107 adults

  13. The nicotine/cigarette market Nicotine data only from last year smokers nondaily nicotine: <1 pw=0.1, 1+ pw=0.5 N=42,347 adults

  14. Conclusions • An estimated 1 in 6 smokers and recent ex-smokers use electronic cigarettes and 1 in 10 use them daily • Almost 1 in 3 quit attempts involve use of electronic cigarettes • There has been a decrease in use of other aids to smoking cessation • Motivation to stop smoking has increased slightly • Quit rates have increased slightly • Per capita cigarette consumption has shrunk but per capita consumption of all nicotine products appears to have shrunk less

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