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Twilight

The Entire Saga. Twilight. Breaking Dawn launched E1 Films Launched Twilight Series Book sales: approx 300k. August 2008. Harry Potter moves from Nov release Twilight is dubbed ‘replacement’ or ‘successor’ Early interest from MTV, Sugar and Heat Mag. September 2008. US opening

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Twilight

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  1. The Entire Saga Twilight

  2. Breaking Dawn launched E1 Films Launched Twilight Series Book sales: approx 300k August 2008

  3. Harry Potter moves from Nov release Twilight is dubbed ‘replacement’ or ‘successor’ Early interest from MTV, Sugar and Heat Mag September 2008

  4. US opening UK Online fanbase starts to explode UK premiere: “Loudest the Vue West End has ever experienced” November 2008

  5. 18th: £2.5m opening Early Jan 2009: on our way to £11m First 3 books held first 3 positions in the book charts Book Sales Dec 08: 711k December 2008

  6. DVD released to 420 units in first week currently stands at: 2.37m units Book Sales: 2.46m March 2009

  7. Advance ticket sales for New Moon New Support from: Volvo, HMV, Radio 1 October 2009

  8. £11.6m opening for New Moon Biggest 3 day total for any release in 2009 £27.5m to date Book Sales: 4.5m November 2009

  9. DVD of New Moon arrives: 1.1m units Current sales for New Moon DVD: 1.7m units Book sales: 6.3m March 2010

  10. Eclipse Opens: £13.6m £29.75m to date Book Sales to date: 7.1m July 2010

  11. A Major Franchise Opportunity

  12. Andrew Carley Head of Licensing Entertainment One UK

  13. Why Film Licensing? Revenue Box Office Extends audience

  14. For Every Film? Minority of Films Expectations Investment

  15. The Traditional Approach Children Teen/adult

  16. Teen Opportunity Lucrative Very Difficult

  17. Twilight - A Shift in Thinking Traditional thinking dismissed Licensing Opportunity – Not revenue Box Office

  18. Ami Dieckman Licensing Manager Film Brands & International

  19. The Beginning…

  20. Twilight Saga Appeal • Romance • Iconic Stars • Good vs. Evil • Aspirational

  21. PROMOTIONS & PRODUCT PLACEMENT Using the brand to drive Box Office…

  22. The right film for retail…

  23. The Result Increased Box Office Reinforced the Bond New Audiences

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