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Would YOU like to take part in a Digital REVOLUTION?. Year 1. Key events in Year 1 Product launches Own-brand Mobile consumer portal USA, Canada, Brazil Middle East UK, Germany, Austria, Switzerland, Portugal Mobile Gaming platform Web-based affiliation scheme
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Year 1 • Key events in Year 1 • Product launches • Own-brand Mobile consumer portal • USA, Canada, Brazil • Middle East • UK, Germany, Austria, Switzerland, Portugal • Mobile Gaming platform • Web-based affiliation scheme • Aggressive B2C marketing campaign • Unique content creation and production • Partnerships • JV with Eurovox in Germany
Brazil • Key contracts • Traffic for & Rede Record & Rede Mulher starts 15/05 • Mobilefun • Providing content from other Atlas operations for Mobile Portal • Licensing Ringtones for Atlas operations in Europe • Trama • Brazilian music publisher, with large amount of premium content in its catalog. • Licensing the rights to sell the content in other Atlas group companies • Use content to produce video streaming • Creating an interactive portal for Brazil • Traffic • Major licensing company in Brazil for sports, mainly soccer • Creating an interactive world wide portal for their content • Sell their portal to mobile operators around the Worlda • Atlas Productions • Developing in-house content • Develop new interactive services and formats for our shows • Negotiating deals to sell the content produced internally to other mobile aggregators
Brazil • Other contracts/pipeline • Academia de futebol • Reality TV soccer show, the winner receives a contract with a major premier league European soccer team • Super Line • TV Chat and games on line - Canal 21 • Ego • TV version of very successful mobile game, Profil. Currently operating with Claro with 700,000 players registered and 600,000 daily messages • Vivo • Providing Video streaming content • Futebol Brasil Associados • Production and distribution of Ringtones and Wallpapers for second league soccer championship • Cyclelogic • Mobile services • ITGames • Developer of wireless applications, such as SMS games. • Distributing their application EGO • Creating a TV show in Brazil using one of their apps as main content • Partnering for new application developments • Ericsson • Create content for mobile streaming. • Developing special mobile streaming content for Ericsson, so they can sell to their operators (Claro e Brasil Telecom) • Bring in Atlas' content and content deals
Canada • Basic assumptions • Voice & Data services • Exclusive access to 976, 900 & 900 Mobile in Canadian market • Charge backs are 30% or lower (adult), 10% or lower (non-adult) • Increase in B2B customers for voice services • B2C Mobile Services launched • Voicemail greetings • Dedications • Ringtones • Logos • Java games
Canada • Key contracts/pipeline • Archambault • Largest record and on-line music reseller in Québec. • Producing Mobile content web portal incorporating; Ringtones, True tones, Voicemail Greetings • CKOI • Largest FM radio station in Québec + Network of affiliate stations called Chorus. • Mobile content web portal incorporating; Ringtones, True tones, Voicemail Greetings. • Geartech – TQS • Interactive TV services for a reality show named "Summer Camp". • John Beveridge (page.ca) Real estate application • launch for the USA. • Bluetracks • Largest independent music store in Canada, • Providing micro-payment solution for online music distribution • Brady Murphy - vortxt.ca • Mobile marketing promotions
Chile Key contracts/pipeline • Commercial JV with Community • Diego & Glott • Animated TV show • UCV TV • Prime Time TV advertising space
Germany, Austria, Switzerland • Basic assumptions • Increase in B2B activity • Revenues based on existing customers • Fixed line Domestic Premium Services cease in December 2005 • Key contracts • Xtrasafe Chat application billing • InteracT!V Java application within promotion activities for the new Volkwagen car FOX and following new car designs
Germany, Austria, Switzerland • Other contracts/pipeline • MSN communication • Mobile content portal • NDR Media • PSMS application for outdoor events of NDR 2 the radio station of NDR Media • 2 Loewen Mediawerk • fixed line & mobile billing for mobile content portal • Creations Media / Justgamers.de • Web content billing • Interband LCC • Auction service • Arcor • Second largest Telco in Germany
India • Provision of content for Atlas India, • TV over IP business • Mobile content and applications
Middle East • Key contracts / pipeline
Middle East • Other contracts • Al Aqueirya TV • Text to TV service, content downloads • Al Hawa Sawa 2 • SMS & fixed line voting, mobile ringtones, logos, text alerts • IQARIYAH • Providing Text to TV application and mobile content downloads • INFINITY TV • Providing Text to TV scrollbar applications • NESMA Prod. • Providing mobile content to offer to KSA TV Stations • DACPLANET • PSMS & IVR billing services. in M.E. • Telemedia InteractiveTv • Content Provider ready to buy Air Time and deliver content
Russia/Ukraine • Key contracts/pipeline • Ancillary B2C revenue via mobile micro-billing solution
Spain • Key contracts/pipeline • SBA Advertising / Interadtiva • Direct Marketing, SMS Quizzes & Gaming • Remax Spain; World Market Leader in Real Estate • Internal communications and marketing • Diageo • Direct Marketing & Loyalty scheme, Interactive Quizzes and Games • Barceló Viajes; Spain Leader Travel Agency • Quizzes, Customer care, Gaming, Direct Marketing & Loyalty scheme • Cetelmon TV • TV quizzes & voting • Négone Game • Live Interactive games • Radiole costa de la luz • Interactive SMS campaigns on Radio, ringtones, logos & pictures
Spain • Other contracts / pipeline • Cartaya tv • Web based portal containing ringtones, logos, pictures & mobile quizzes • Hispanidad radio • Interactive SMS campaigns on Radio, mobile quizzes • Ondapuntaradio • Interactive SMS campaigns on Radio • Recreativo de huelva • Web based portal containing ringtones, logos, pictures & mobile quizzes • la otra banda • Web based portal containing ringtones, logos, pictures & mobile quizzes • Ceimagen • Web based portal containing ringtones, logos, pictures & mobile quizzes • Masfutbol • Web based portal containing ringtones, logos, pictures & mobile quizzes • Radio Libertad • MovilDj
United Kingdom • Basic assumptions • Contract with Felix /machine rollout • September onwards 1,000 machines • 50 interactions per machine / week • Digital prize bank and sale of Mobile content; Ringtones, Logos, Java games
United Kingdom • Other contracts/pipeline • Digital sports content distribution • UK Football League Championship, League 1, League 2 – 72 Football Clubs including digital rights • Framework proposal submitted • Discussions with Football League to follow Play-off finals • Creating end-of-season review document • Creating preview of new season in August. Working with I-Belong on this. • Newcastle, Bolton, Aston Villa and six other Premier League clubs as part of Football League deal. • Ongoing negotiations • Chelsea • Celtic • Arsenal • Cricket, Golf • In negotiations with management of major cricket and golf stars • Discussions start with Neil conversations above. • Demo file supplied and very well received for ISM • Tennis • Demo file prepared for meeting on Friday with Brian (I-Belong) who has access to database • Sports Revolution • Awaiting our document on bundling. Arranging meeting with Sport 5 (Germany) and discussing basis of presentation to blue-chips • Three o clock • Demo magazine on mobile phone (Freddie Flintoff) being prepared. Discussions this week on technical details with Atlas. • I-Belong • They are doing affiliate deals with sports across Britain, and we are piggy-backing their contacts. Meeting Brian Friday pm in York.
United Kingdom • Music • ITC conference June 7th • Liberty Bloom • Ongoing negotiations • Napster, I-tunes, and Mycokemusic • Discussions ongoing about access via magazines • Demo Observer file with embedded music almost ready. • Meeting on June 8th • Other • Dicks House • Suzie awaiting meeting/proposition about her web material plus animation • Evoke Animation • preparing details for mobile animations of Wacky Woods • Twoway tv • (Adam) on Wednesday 25th) • Chaos Cartoons • Agreement for production and distribution for ‘Tales of Old Trafford’ on mobile devices • Treatment provided for design & planning approval • Cosgrove Hall ( e.g. Danger Mouse) • Ongoing negotiations • Aardman Productions (e.g., Wallace & Grommet / Chicken Run) • Ongoing negotiations • SUBtv UK Student Union Television / 165 locations, multiple screens, footfall • awaiting proposal based on voucher model • i-movo Integration of mobile SMS voucher with POS retail systems • Voucher system being created for music downloads
U.S.A. • Key contracts/pipeline • DIC Entertainment • Exclusive partner providing Mobile services for Trollz cartoon • UltraChat • Leading provider of Dating services in USA • iPlay • Nationally marketed Viral Trivia Quiz • Streetbuzz affiliate scheme • White labeled ring tone sites for urban market in the USA • Techgenii • TV voting, polling and ring tones • Commercial JV with US Cellnet • Direct Interconnects to Tier 1 carriers • Verizon, Nextel, Cingular, AT&T, T-Mobile • White label mobile portal
B2C • Basic assumptions • $1m cash injection for marketing campaign • Year 1; Ratio of turnover to investment 4:1 • Gross Margin on turnover of 60%
Y2 Marketing Campaign • Basic assumptions • $4.6m marketing campaign • Year 2; Ratio of turnover to investment 2:1 • Gross Margin on turnover of 60%
Managed Services • Outsourced managed service to Atlas International providing: • IVR $ 0.05 per minute • Chat $ 0.03 per minute • Applications $ 0.03 per minute • Current forecast • IVR 2,000,000 minutes • Chat 200,000 minutes • Applications 300,000 minutes
Commissions • Generated from sales of products from other Atlas Interactive Group companies: • International voice and data routes • Domestic Premium rate numbers • Number translation services • Live-Betting.com