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DOMINO`S

DOMINO`S. Varsha P oddar 8029 (MBA). Vision & Mission. Vision : To be reputed pizza delivery store all over the world for its pricing and delivery. Mission: M aintaining consistent image of its by serving best food at low cost through best trained staff.

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DOMINO`S

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  1. DOMINO`S Varsha Poddar 8029 (MBA)

  2. Vision & Mission • Vision : To be reputed pizza delivery store all over the world for its pricing and delivery. • Mission: Maintaining consistent image of its by serving best food at low cost through best trained staff.

  3. Market Factor • Quality. • Delivery of products. • Effective Pricing • Store outlay . • Regional preferences(localized approach) • Convenience • Perception on fast food(change in food habits). • Competition(from pizza huts and other bakeries)

  4. Competitive Fators • Home delivery specialist(in 30 min) • Largest pizza chain(274 stores ) • Pricing. • Widespread chain of outlets. • Variety of menu(product extension such as pasta , toppings etc.) • Maintenance of customer profile.

  5. Environmental Factor • Changing trends in food habits. • Growing demand for fast food(growing at the rate of 50%. • Increase in percapita income. • The pizza brand is currently a market leader commanding around 45 per cent share of Rs 675 crore pizza business in India.

  6. SWOT Analysis Strengths: • Use of uniform brand identity and standardized procedures. • Wide spread outlets • Quick delivery (in 30 min) • Price • Strong and dedicated manpower.

  7. Weakness • Being identified as a low end product. • Small stores unable to accommodate large crowd.

  8. opportunities • Growing presence in emerging markets, particularly in India, China. • Leverage supply chain & distribution system to introduce new products. • Take advantage of unexplored markets like small towns.

  9. Threats • Heavily advertised frozen "take and bake" pizzas at supermarkets, supercenters, etc. • Changing consumer habits towards healthier food choices • Franchise operations affected by currency exchange fluctuations • Intensive competition from a fragmented number of small competitors

  10. Matrix

  11. Market Attractiveness

  12. Market competitiveness

  13. Thank you

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