AVI FOODSYSTEMS

1. AVI FOODSYSTEMS at Wayne State University

2. AVI FoodSYSTEMS - meal plans – What are the different options? Warrior Pass Unlimited access during all hours of operation in both dining halls. 15 Meal Membership (includes $100 in Warrior Dollars) 15 meals each week in the dining halls, including $100 in Warrior Dollars each semester. 10 Meal Membership (includes $200 in Warrior Dollars) 10 meals each week in the dining halls, including $200 in Warrior Dollars each semester.

3. 5 Meal Membership (includes $50 in Warrior Dollars) • 5 meals each week in the dining halls, including $50 in Warrior Dollars each semester. • Super 78 Block Meal Membership • Any 78 meals a semester for self or guests. • Resident Hall students must choose from either a Warrior Pass membership or a 15-meal membership. • Undergraduate Students living in the Towers may choose from a Warrior Pass, 15-, 10-, or 5- meal membership. • Graduate Students living in the Towers, commuters, faculty and staff members who are interested in a meal membership may pick from any of the six meal memberships.

4. THE TARGET AUDIENCE • Students in resident halls • Undergraduate students in Towers • Graduate students in Towers • Commuter students • Off-campus housing students

5. The Goal Increase the number of students that sign up for board meal plans

6. develop A STRATEGIC MARKETING PLAN TO REACH OUR GOAL • Increase Awareness of AVI Foodsystems and different menu options • Provide incentives to students for signing up for board meal plans • Reach off-campus housing students and commuter students

7. how DO WE IMPLEMENT THIS STRATEGY? • Increase use and interaction in social media platforms such as Facebook, Twitter, Linked In, ect. • Host social events on campus and provide creative opportunities for student interaction • Connect with students through different educational and extracurricular organizations • Reach off-campus and commuter students through email and mass marketing techniques

8. Increase use and interaction in social media platforms such as Facebook, twitter and linked in • Update and maintain Facebook, Twitter and Linked In among other social media platforms • Make each platform more user friendly • Engage studentswith incentives such as discounts, eventsand specials • Use social media to reach off-campus housing students and commuter students • Provide knowledge of AVI Foodsystems and “fun facts” about certain menu items • Post pictures of menu items and create “feature items” daily • “Tweet” menu options each day • Request feedback – one option: forums reviewing items • Use event feature to increase awareness of promotions and special events

9. Host SOCIAL EVENTS ON CAMPUS • Utilize Wayne State University sporting events and those in the city of Detroit • Spirit events in dining halls with themed menus and special options for game days • Tailgate parties • Pizza parties • Host study sessions parties during midterms and finals week • Welcome week bash • Healthy eating programs partnering with fitness center “Fit Fresh, Fit Life”

10. Connect with students through different educational and extracurricular organizations • Reach out to students through different organizations and clubs • Target environmental organizations and increase awareness of vegetarian options • Host student organization meetings and events • Partnerships with organizations for sponsorships and fundraisers

11. Reach off-campus and commuter students through email and mass marketing techniques • Raise Awareness to off-campus housing students and commuter students • Mass marketing techniques ex. distributing flyers, mass mailings with discounts and specials • E-Blasts • Free meal coupon in welcome package • Contact landlords and apartment building supervisors to throw events • Brand Exposure

12. how can we reach our goal? • Increase Awareness of AVI Foodsystems and different menu options • Increase use and interaction in social media platforms such as Facebook, Twitter, Linked In, ect. • Provide incentives to students for signing up for board meal plans • Host social events on campus and provide creative opportunities for student interaction • Reach off-campus housing students and commuter students • Connect with students through different educational and extracurricular organizations • Reach off-campus and commuter students through email and mass marketing techniques

13. “Good examples of advertisements” • Chrysler • Chrysler Eminem Super Bowl Commercial – Imported From Detroit • You Tube - Chrysler Eminmen Super Bowl Commercial - Imported From Detroit • Gatorade G Series • Seize Every Advantage • You Tube - Seize Every Advantage • Dominos • Dominos – The Pizza Turnaround Trailer • You Tube - Dominos - The Pizza Turnaround Trailer • You Tube - Dominos - The Pizza Turnaround

14. Chrysler Eminem Super Bowl Commercial – Imported From Detroit • Related to Detroit demographic through reference, history, branding and visual imagery • Created interest in Chrysler brand • Used a public figure that is recognized nationally, but as a Detroit icon • Catchy slogan “Imported from Detroit” • Mass brand awareness • Time placement for release of commercial – heightened awareness

15. Gatorade g series - Seize Every Advantage • Provide an example of an athlete, a major part of the demographic they are trying to appeal to • Use of professional soccer player as spokesperson • Demonstrate that water alone will not give the athlete the energy she needs to win the game, but Gatorade G Series will • Provide example that without Gatorade, the player become an easy target and “weak” • Presents a win after drinking the Gatorade • Use of product = positive result

16. Dominos – The Pizza Turnaround • Response to negative public relations • Act on consumer feedback • Committed to actual change in product quality • Present fresh ingredients and new product • Demonstrate actual customer response with improved product • Used negative information to produce positive results

17. Thank you for your time.