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Let’s have some fun

Let’s have some fun. Mass media as entertainment. Uses & Gratifications . The audience plays an active part in the use of media. Fulfillment. Surveillance Socialization Establish identity Connect with others Entertainment Escape Relax Fill time Emotional release

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Let’s have some fun

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  1. Let’s have some fun Mass media as entertainment

  2. Uses & Gratifications • The audience plays an active part in the use of media

  3. Fulfillment • Surveillance • Socialization • Establish identity • Connect with others • Entertainment • Escape • Relax • Fill time • Emotional release • Cultural or aesthetic enjoyment

  4. Categories of Entertainment • Storytelling (Literature) • Music • Sports • Sex • Gaming

  5. Genres Thematic categories of media content

  6. Genres • Help us make sense of media content • Provide a basis for comparison/contrast • Categorizations • Fiction & Non-fiction • Prose & Poetry • Periods (Medieval, Antebellum, Post-Modern) • Geographic/Ethnic (Native American, etc)

  7. Entertainment Genres • Sub-divisions of major categories

  8. Sub-Genres (mixed genres) Genres can be further subdivided

  9. Genre Distinction • Oftentimes, blurred lines • Difficult to distinguish one genre from another • Sports has the cleanest genres • Rules agreed upon • Procedures for revising rules

  10. Performance

  11. Magnified audience • The possibility of a mass audience can shape the entertainment • Mass audience motivates creation of entertainment and encourages development of technology • Media focused on entertainment • Entertainment that becomes part of other media messages

  12. Technology & Media Content Movies – from five-minute reels with no sound to computer-generated effects TV – taped shows with scene changes; multiple camera angles Music – from lots of distortion to portable and digital (marching band music, no voice) Sports – prime time; instant replays; players mic’d for sound; diagrams and analysis (curling) Gaming – realistic animation; faster play; more complex games; multiplayer; internet gaming

  13. Pure Performance vs. Mediated Performance • Compare interpersonal communication to mass communication • Audience is more diverse • More interference • Limited opportunity for feedback • Technology • Profit motive • Gatekeeping

  14. “The medium is the message.” -Marshall McLuhan

  15. Sex

  16. Adult Entertainment • Demand • Sex Sells! • $8-$10 billion annually • 8,000 adult movies released per year • $600 million in revenue for pay-per-view adult movies each year

  17. Decency Regulations • Pornography is protected • Indecency is protected • Obscenity is not

  18. “I know it when I see it.” -Supreme Court Justice Potter Stewart

  19. Miller Standard, 1973 • Average person using community standards would say the material incites lust. • The material depicts or describes sexual conduct in a patently offensive way. • LAPS test – work is judged as a whole

  20. Sports

  21. Sports as Entertainment • 776 B.C. – first Olympics • Sports parallel storytelling • Penny Press era and “common man” content • 1921 – KDKA and baseball • About 25% of news hole in daily paper • Loss leader for TV networks

  22. Gaming

  23. Gaming as entertainment • Average gamer is 34 years old • About 40% female (42% for online gaming) • No conclusive evidence of negative impact • Voluntary ratings, like movie industry

  24. Gaming as entertainment 12% Other 11% multiplayer universe 47% puzzle, board, game show, trivia, card 14% dowloadable games such as Bejeweled 16% action, sports, strategy, role play -- Entertainment Software Assn, 2008

  25. Censorship in gaming • Hot-bed issue • Effects of violence and sex on children

  26. Gaming Synergies • Movies, Sports, Music

  27. Quality? • Wide range • Profit motive • Need for broad audience • Need for quantity • Risk avoidance • Imitations • Adaptations

  28. Artistic Values

  29. High culture vs. low culture • Highbrow – complex, original, subtle • Middlebrow – more emphasis on action than ideas • Lowbrow – simple topics, superficial treatment • How sharp are the lines? • Does entertainment unify or divide society?

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