Presentation Transcript

1. Metal Fabrication and Welding October 2013 – Official Release New/Improved NorZon Plus Grinding Wheels Featuring the New NorZon Plus Fast Cut
2. Why the Line Enhancements? Norton strives to deliver the right choice for each customer need. Norton Abrasives is the leader in portable grinding abrasive products – a product tradition that has continued for over 30 years We have the leading performance products in depressed center wheels and small diameter cut-off wheels in the market We have continuous improvement methodologies to upgrade products with the latest technologies to continue to supply the top product in each performance tier: Proprietary grain technology for cut rate and life Higher performance bond for improved grain retention with overall increased cut rate Patent pending design We know Professionals Want Choices One size does not fit all as every end-user has different applications, materials and machinery to consider
3. Why the Addition of Fast Cut? Sometimes, end-users just need to get the job done fast. Now Norton has the fastest cutting wheel on the market today Manufactured with a high concentration of Norton proprietary SG (ceramic alumina) grain in a new bond matrix designed to maximize the cut rate Currently available in 4-1/2 – 9” diameter wheels 1/4” thickness only at this time
4. How to Choose the RightNorton NorZon Plus Grinding Wheel
5. What Norton Delivers Professionals Want Choices One size does not fit all – every customer has a specific need Norton has the right choice for each customer application Made in USA The Norton NorZon Plus family of grinding wheels are proudly made in the USA at our manufacturing site in Brownsville, TX
6. Media Focus Trade Magazine/Online Publicity The Fabricator: Full Page – October Products Finishing: Full Page – October Fabtech Show Directory: Tab Page – November New Products Preview: Mailer – November Fabricating Product News: Half Page – November Fabricatingand Metalworking: Full Page – Nov/Dec FFJournal: Full Page – November Fabricator.com: site sponsorship – Oct thru Dec Metalformingmagazine.com: site sponsorship – Oct thru Dec FabTech Expo Focus: eblast invitation Booth N461 - Grinding Booth Demos Room 404D – Finishing Track Theater presentations Entrance sponsorship
7. Traditional Marketing Support Brochure of Depressed Center Wheel line with product availability, testing charts, choices, testimonials Product Sample Download form on NorZon Plus landing page to get specific sample for end-user need (external) or contact customer service (internal) Promotional Items Contact your local Norton sales representative for info
8. Online Marketing Support Landing Page www.nortonindustrial.com/nzp One repository for all the information on Norton NorZon Plus depressed center wheels with URL linked by QR codes, hyperlinks, etc. in support mateiral Links to brochure, images, FAQ, press release, product overview ppt, advertisements, cost down calculator, app download Sample program Order free test samples by completing a single form Video posting Product video outlining the entire line and when to use which product Webcast introduction showcasing our team and highlighting key applications and FAQs
9. Case Studies
10. Case Studies
11. Professionals Want Choices The Norton NorZon Plus family of depressed center wheels has the best product selection for all of your end-user needs Norton NorZon Plus All Purpose is the starting point Best combination of cut rate and life providing the lowest total cost or best value Norton NorZon Plus Fast Cut Fastest cut possible when looking to remove material very quickly Norton NorZon Plus Long Life Longest life possible when looking for the most durable product that still has an excellent cut rate