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TestXXX

TestXXX. Multi City Initiative Regional Consultation in Hong Kong 2010 6 cities most affected by HIV Bangkok Chengdu Ho Chi Minh City Jakarta Manila Yagon Pilot project in Bangkok. Estimated 1 : 3 MSM  in Bangkok are HIV +. In 2012, MSM accounted for 41%

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TestXXX

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  1. TestXXX • Multi City Initiative Regional Consultation in Hong Kong 2010 • 6 cities most affected by HIV • Bangkok • Chengdu • Ho Chi Minh City • Jakarta • Manila • Yagon • Pilot project in Bangkok

  2. Estimated1 : 3MSM in Bangkok are HIV+ In 2012, MSM accounted for 41% of new HIV infections

  3. 1 Increase the rate of MSM testing for HIV in Bangkok. 2 Encourage MSM to make HIV testing a part of their routine

  4. Target Audience • Young gay men • Higher Education • Usually using social media • - Facebook • - Instagram • - Youtube • - Grindr • - Jack’D • - Hornet • Lots of casual sex partners • Traditionally not serviced by community organizations

  5. Singapore 1% Video3 4% Video4 5% Malaysia 2% Hongkong 1% USA 5% Video1 8% 32-44 7% 18-24 36% 25-34 34% Video2 83% Thailand 88% • 1,465 ‘Likes’ • 83% identify as male • Number of people from Bangkok, Thailand is 898 • 36% are between ages of 18-24 years • 546,736 Video Views • 634 ‘Subscribers’ • 83% Male • 25 - 34years 20% • 18 - 24 years 16% • Website received 46,556page views • There was 21,461 users visiting the page. • Average amount of time spent was 1:20 seconds

  6. Content Schedule

  7. Campaign Activity

  8. Partnership Approach Community Government Private Testing Clinics

  9. TestBKK is Supported By: • UNAIDS RST (Asia Pacific) • PSI – Thailand • Silom Community Clinic @ Trop Med • Thai Red Cross Anonymous Clinic • Rainbow Sky Association of Thailand • SWING • Hornet • One Touch Condoms

  10. Next Steps • Bangkok – Phase II • Ho Chi Minh City – TestHCMC • Jakarta – TestJKT • Manila – TestMNL

  11. Thank you Contact Apiwit Tibamrung(Em) Campaign assistant Asia Pacific Coalition On Male sexual health +66(0)8 663 0620 Apiwitt@apcom.org

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