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TrainerBase. The PERFECT place for TRAINERS by Peter Mayes AKA Ed. Founder/Editor. TrainerBase. Origins of the site Benefits for trainers (Trust) Hints on getting work. TrainerBase. Origins of the site Internet search Where to store information Use of database technology.
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TrainerBase The PERFECT place for TRAINERS by Peter Mayes AKA Ed. Founder/Editor
TrainerBase • Origins of the site • Benefits for trainers (Trust) • Hints on getting work
TrainerBase • Origins of the site • Internet search • Where to store information • Use of database technology
TrainerBase • Benefits to trainers (Trust) • Search rankings (work at marketing) • Enabled profiles (£50+VAT / yr) • CV • Resources • Photo • Etc etc etc • Tenders
Hints on getting work Who do you need to influence What is their stateof mind/body Tenders & Tendering
Tenders & Tendering • More hints • What NOT to do • Responding • Inclusions • What NOT to write • On a covering email/letter • In a CV
TrainerBase • What the site offers • A global marketing channel • Your responsibility • Make it work for you • ONWARDS AND UPWARDS
Responding Requirements in the tender details: Please do not phone for further details,if you are unsure, please email me Number of phone calls received: 10 Fishing (time wasting) I don’t do what you want, have you got any other work going? Tenders & Tendering
Inclusions Copy from the tender advert: To enable us to progress with a proposal for Management Training a brief submission is required by e-mail, to include relevant skills, including daily rates What turned up: 18 pages of CVs 2Mb PDF of ICT courses No indication of daily rates Tenders & Tendering
Tenders & Tendering • Covering letter/email I must point out that the use of the HandelGothicBT font in the first field of the template does not reflect my own preferred style. It is not that I am without sense of humour; I would be concerned at the image it may create for potential clients. The Font in Question
Tenders & Tendering • Covering letter/email • Information required: • Details of previous experience • What turned up: • Given the speculative nature of your request and not having any history with your organisation I have not felt able to fill in your CV template, given the sensitive nature of some of the information (my customer base over the last five years for example, not that I’ve been coaching that long), but I have forwarded you my profile which details my background. My clients include public institutions like ….(then proceeded to supply info required) •
Content of a CV Some examples Single CV for 2 respondents See my web site www… Far to many to include here,see attached document Confidential (assignments) Various (clients) Tenders & Tendering
Content of a CV Clients PCW, BT, HGW, MSDW, RMT, CCC, SHL, DWP, See above, TFE, HSBC, DBM, BG.plc, ICI, ITC, Az-Tak, TUI-UK, NFU, SUN, PDSA, BP, DTZ, Many many more Tenders & Tendering
Tenders & Tendering • Who do you need to influence • Users • Uses the product, little influence on purchase • Guides • Champions the purchase, may not use it • Scrutinisers • Evaluator, techies that like facts and figures • Strategists • Visionary, needs to achieve long term goals • Financiers • Controls the purse strings
Tender hierarchy of needs Self affirmation Fit status, vision, esteem. Belonging Status, recognition, approval. Suitability It works, right price, fits the bill. Tenders & Tendering
Tenders & Tendering • Talking benefits
Tenders & Tendering • Consider • Is there a genuine opportunity • Are you trying to take work away from an existing supplier • No order – no sale; never presume • Each opportunity is autonomous • What is your customers language • Who are you trying to influence