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Do you know this?

Do you know this?. Apple-Inside Soul. The story of Apple and Steve Jobs. Steve Jobs. Childhood Born in 1955 in Green Bay, Wisconsin Put up for adoption a week after birth Adoption was finalized under the condition that Steven would attend college. Education Graduated high school in 1972

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  1. Do you know this?

  2. Apple-Inside Soul The story of Apple and Steve Jobs

  3. Steve Jobs • Childhood • Born in 1955 in Green Bay, Wisconsin • Put up for adoption a week after birth • Adoption was finalized under the condition that Steven would attend college • Education • Graduated high school in 1972 • Enrolled in Reed College in Oregon, studied Poetry, Literature, and Physics • After one semester, Jobs dropped out of school • Slept on his friends dorm room floor and dropped in on classes of interest • Love For Electronic • Jobs met Steve Wozniak shortly after they both left school while working for Hewlett-Packard(惠普） • “Woz” was an incredibly talented engineer, especially in electronic gadgets • While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students.

  4. The Beginnings of Apple After spending time in India in 1974, Jobs returned to America Steve Jobs, Steve Wozniak And Ronald Gerald Wayne in 1976. Apple I in 1976, Apple II in 1977, Stepped into positive growth

  5. LeaveApple After the failure of the Apple III and Lisa, Jobs built The Macintosh to compete with the IBM PC. As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apple’s success, and gradually forced Jobs to leave. 1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple.

  6. Apple did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design. • NeXT’s a great success with it beautiful design • The late Mac OX operating system is based on NeXT • Steve purchased Pixar in 1985 for $10 Million • 10 years later, it become a company of $1 Billion • On January 24th, 2006, Disney • bought out Pixar for $7.4 billion NeXT And Pixar

  7. Back To Apple Heavy Debt， Under Deficit Lack of innovation $1 Severe competition:MS, HP No core business Where should Apple head for? What will the new Apple CEO do?

  8. Reform In Apple Management Structure Rebuilding Cutting The UnneccessaryBusiness Innovation And DesignOriedtal ConcernOnTheUserExperience

  9. NewBeginningOfApple • 2001, Apple launched iPod A New Time For Music Tens of million iPod sold all around the wold Itunes store become the largest online music store Lead a new way of music industry

  10. Re-DefineThePhone 2007, Apple launched iPhone 2010,more than 50 ,000,000 iPhone was sold Apple Store is the largest Online App market Leading people to a time with simple-smart communication and entertaiment

  11. LivingWithoutPC 2010, Apple launched iPad, with large touch screeen and powerful processor Has a trend to replace the PC Leading a Pad-Time A new chanllege of competitors

  12. ThePresentApple • Become the second largest company of the World • The largest Cellphone Provider • The highest net fit income • The most innovative company • Running the Online content store

  13. SoulOfApple 1984: National Medal of Technology 1987: Jefferson Award for Public Service 2007:the most powerful person in business by Fortune Magazine 2009: CEO of the decade by Fortune Magazine 2010: Financial Times named Jobs its person of the year for 2010 ......

  14. Quotes Innovation distinguishes between a leader and a follower. Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me. Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. I want to put a ding in the universe. Design is not just what it looks like and feels like. Design is how it works Stay Hungry, Stay Foolish

  15. Thank you! Bye-bye!!

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