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Real Marketing

Real Marketing. People share, read and generally engage more with any type of content when it ’ s surfaced through friends and people they know and trust. Real Marketing. Real Marketing. Define Marketing and the steps in the Marketing Process Understand the marketplace

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Real Marketing

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  1. Real Marketing People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.

  2. Real Marketing

  3. Real Marketing • Define Marketing and the steps in the Marketing Process • Understand the marketplace • Design customer driven marketing strategy • Construct and integrated marketing prgm. • Build profitable relationships and create customer delight

  4. Understanding the Marketplace • Customer Needs Wants and Demands • Market Offerings Products Services Experiences • Customer Value and Satisfaction • Exchanges and Relationships • Markets

  5. Creating and Capturing Customer Value

  6. A Modern Marketing System

  7. Selling and Marketing Concepts Contrasted

  8. Societal Marketing Concept

  9. Chapter Objective and Key Terms • Define Marketing • Understanding customers and the marketplace • Key Elements of customer driven marketing strategy • Discuss customer relationship • Major Trends and forces changing

  10. Company Marketing Strategy • Objectives • Company-Wide Strategic Planning: Defining Marketing’s Role • Designing the Business Portfolio • Planning Marketing: Partnering to Build Customer Relationships • Marketing Strategy and the Marketing Mix • Managing the Marketing Effort (53–57) • Measuring and Managing Return on Marketing Investment

  11. Steps in Strategic Planning

  12. Market Oriented Business Definitions

  13. Build Customer Relationships

  14. Product Expansion

  15. MARKETING STRATEGIES

  16. SERIOUSLY…NOT

  17. SWOT ANALYSIS • SAMPLE SWOT FORM ON CLASS WEBSITE

  18. FOUR P’S OF PRODUCT MIX

  19. RETURN ON MARKETING INVESTMENT

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