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Good vs. Good: Strategy for Progress. UNC-Charlotte Atkins Library October 12, 2009. Kathryn J. Deiss kdeiss@ala.org. Photo by cranberries. Photo by d avidkjelkerud. Alice asked the Cheshire Cat “Which way should I go from here?”
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Good vs. Good:Strategy for Progress UNC-Charlotte Atkins LibraryOctober 12, 2009 Kathryn J. Deiss kdeiss@ala.org
Photo by cranberries Photo by davidkjelkerud
Alice asked the Cheshire Cat “Which way should I go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don't much care where,” said Alice. “Then it doesn't matter which way you go,” said the Cat.
Build a Fortress Photo by DarkSpawn
Leverage Resources for Highest Impact Photo by Gossamer1013
Navigate Opportunity Photo by TheShiftedLibrarian
Strategy is: A point of view about the future. Choices for how to enact that point of view. Photo by Sabrina Campagna
Strategy persuades and influences Photo by Aidan Jones
No strategy = we get stuck in the day to day weeds No strategy = no change while outside things change No strategy = greatest success is always in the past
Any planning effort.. • Focuses time and effort on current & emerging reality • Attends to core mission of organization • Articulates desired future state(s) • Develops approaches & strategies for dealing with external (and internal) issues
What are the kinds of issues you should think about? Photo by evilnick
Fundamental Questions • Who are we? • What do we have? • Where are we going? • How are we going to get there? • What’s going on around us? • What is on our side? • What is important for us to do now? Photo by aymlis
A Planning Process • Creates a vision for the future • Looks at environment as context • Chooses areas for special effort/impact in coming years • Develops actions • Produces vivid document that can be shared and acted upon
Choosing good from good Photo by Valerie Renee
Crafting Broad Strategic Directions Look at external environment – what are important trends/factors? Photo by ohad Given your vision and strengths, what 3-5 strategic directions would you choose?
Q: How can we differentiate our most important contributions on campus? Photo by “One”
A plan without implementation is a dream or a wish… Photo by BM5k
Direction Strategic plan vs. operational plan Getting there
Photo by richardroo Photo by Will Lion
Forecasting assumes • a mechanically precise world • the future is an extension of the past • we can know the future Photo by Doug Wallick
Foresight Photo by lxsocon • Requires looking for patterns and scanning the horizon • Maps to the chaotic reality of the current time
A planning process wrongly devised may produce a plan but not strategy! A strategic plan should be a living document • A plan is not strategic until it is implemented Another library’s plan is not good enough for Atkins Library! Photo by niffty
Making the case for a lively plan Photo by Tim Morgan
Effective planning engages many for broad input Photo by RenaissanceChambara
Identify opportunities! Photo by Caro’s Lines
KEY: Identify strengths and match to opportunities Photo by John Thewlis
Don’t base strategy on threats! Photo by kevindooley
Conditions for Planning • New voices • New conversations • New passions • New perspectives • New experiments • A sense of your organization’s traditions and values
“A lot of questions about the woods can’t be answered by staying all the time in the woods…” Norman MacLean, A River Runs Through It Photo by anguskirk