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We are Googlers And so can you

We are Googlers And so can you. Google Confidential and Proprietary. Online Newspapers Enjoy a 41% Market Share. 34%. Consumers Are Spending More Time Online. Media Consumption. Total US Advertising Spend. 34 hours per week. $307 Billion (2007E). Online 41% of their time.

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We are Googlers And so can you

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  1. We are GooglersAnd so can you Google Confidential and Proprietary

  2. Online Newspapers Enjoy a 41% Market Share 34%

  3. Consumers Are Spending More Time Online Media Consumption Total US Advertising Spend 34 hours per week $307 Billion (2007E) Online 41% of their time The Opportunity 7% Online 59% Offline 93% Offline Gap between ad spend and media consumption Source: Time analysis from “Media Consumption Patterns” c (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Google Confidential and Proprietary

  4. 7% 11% 17% 23% 42% Search: The Center of Online Advertising % Online Advertising Revenue1 Projected for 2007 • Search by far has the largest share of online ads • 8.0 Billion searches a month in the US • Search sites have 86% reach over the Internet • 44 searches per user per month in US… and growing 100% Email and Other Rich Media 80% Classifieds 60% Display and Sponsorship 40% Search 20% 0% Type of Online Media 1 eMarketer “Update: US Online Advertising Spending” Feb 2007. Source: comScore qSearch and MediaMetrix key measures report Google Confidential and Proprietary

  5. The Google Partnership Google Confidential and Proprietary

  6. 62% 9.6% Why Google? 21.6% Market share

  7. First and Foremost: Google’s Mission To organize the world’s information and make it universally accessible and useful. Offline ContentBillions of items becoming indexed Online ContentBillions of web pages Google Confidential and Proprietary

  8. Relevance: Keyword Advertising • Targeted advertising • Must have call to action • Must be built around advertiser goals • Advertiser only pays when ad is clicked Google Confidential and Proprietary

  9. Regional Targeting Google Confidential and Proprietary

  10. The Google Media Platform Google Confidential and Proprietary

  11. Search withGoogle’s Search Solutions Research and Pursue Passions withGoogle’s Content Network Go Beyond Sites withGoogle’s Web Utilities Google Media Platform Connect with consumers when they: Google Confidential and Proprietary

  12. Mass Media Niche Media Content Network: Spanning from Head to Tail Google Confidential and Proprietary

  13. Reporting • More so than any other advertising medium, online advertising can give detailed reports Google Confidential and Proprietary

  14. Selling Google AdWordsValue Proposition

  15. Product or Service? or

  16. ROI: What Google Can Do for Advertisers Determine your customers’ metrics to ensure success Impressions Qualified Visitors Event Registrations Newsletter Registrations Conversions

  17. Google Questioning Strategy The Solution Based Approach The Sledgehammer Approach “If you use Google AdWords, it will give you more exposure.” “How much opportunity do you feel is being lost if consumers can’t find your listings online?” “I want to talk to you about Google AdWords. It’s an exciting new product that will make it easier for your customers to find you.” “Are you interested in ways to track the effectiveness of your marketing efforts?”

  18. Create relevant keywords and ads grouped by goals Four Easy Steps to Make AdWords Work Testads & keywords Refinecampaigns:keep what’s working Use reporting toolsto measure results

  19. That’s all, folks! Google Confidential and Proprietary

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