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Rebecca Kelley, SEOmoz

Benefits of Healthy and Vigorous Master Baiting. Rebecca Kelley, SEOmoz.org. Benefits of Link Bait. 1. Links. 2. Visibility. Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007. Successful Link Bait Creates a Domino Effect.

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Rebecca Kelley, SEOmoz

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  1. Benefits of Healthy and Vigorous Master Baiting Rebecca Kelley, SEOmoz.org

  2. Benefits of Link Bait • 1. Links 2. Visibility Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  3. Successful Link Bait Creates a Domino Effect Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  4. One Page Can Strengthen Your Entire Domain Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  5. You Can Also Get Some Traffic Stickiness • Week 9: 12,533 page views • Week 10*: 31,326 • Week 11*: 198,805 • Week 12: 150,365 • Week 13: 81,560 Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  6. Who Are You Targeting? Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  7. The Internet is evolving Blogs Social communities People like to link! Create content, give it to the right audience Why? Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  8. Do Your Homework Research your sector's link-worthiness Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  9. Look at Current Trends on the 'Net Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  10. Don't Neglect Your Industry! Links from related blogs and sites: • Relevance • Authority • Better stickiness Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  11. Good Ol' Fashioned Brainstorming Works, Too • “What would I find interesting?” • Ask coworkers and friends • Write everything down Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  12. Link Bait Is As Simple or Complex As You Want It to Be Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  13. Be Aware of the Cons of Negative Link Bait • Are you ballsy or just an a-hole? • Will this affect your brand? • Do the ends justify the means? Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  14. Look Before You Leap • Do some pre-launch PR • Keep an eye on your traffic • Receive ongoing value from link bait Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  15. Don't Forget... • Link bait isn't always successful • Nor does it always target your typical audience • Link bait isn't necessarily a solution...but it is a kick-ass strategy Linkbait - Chumming for Traffic on Social Media Sites – SMX Social Media 2007

  16. www.seomoz.org/users/premium Thank You! Rebecca Kelley, SEOmoz.org

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