Japanese Teen Fashion

1. Japanese Teen Fashion Done by: Cleo Chiong Janell Siek

2. Introduction • Japanese teen fashion revolves around the word “kawaii” which although means cute in japanese actually meant as fashionable or “in”. • High school girls in Japan spend about US$2.5 billion annually • Teen salesgirls at Shibuya 109(10:to,9:kyu), which is owned by Tokyu Railway company are employed by teen-labels to find out what is appealing to the teens in Tokyo.

3. Gothic Lolitas • Also known as: Elegant Gothic Lolita, Gothloli or EGL • The look began in the last few months of 1999 • They are Japanese teens or young adults who dresses in amazingly elaborate Gothic looking babydoll costumes.

4. Gothic Lolitas • They normally dress up like this during the weekends on the streets of Tokyo and Osaka and fill Yoyogi Park and Harajuku neighborhood where they pose for tourist’s pictures and sit around looking pretty. • They are doll-like manifestations of their favorite Visual Rock stars

5. Gothic Lolita Style • Usually a combination of black and white • Decorated with ribbons and lace trims • Knee length skirts (sometimes with a crinoline or petticoat to add volume) • Usually worn with over-knee socks or stockings • Fishnet stockings and white or black tights

6. Gothic Lolita Style • Shoes or boots with high heels • Sometimes accompanied with frilly or lace-trimmed Victorian blouses • Additions to outfits are wigs, tiny top hats, parasols, lace gloves, bonnets, curled hair and Alice in Wonderland-style aprons

8. Motekawa style • From the words moteru, to be sought after, and kawaii, cute • This is a favorite look for dates and parties • Characterized by whites, pinks, other pale colors and by an abundance of sugary detailing. • eg: Frilled miniskirts, puffy-sleeved blouses and ribbon-embellished dresses

9. Motekawa Style • The standard accessory is a style of bag that is known popularly as an o-jo mochi bag which means "bag carried by a well-bred young lady". • Encompasses: Curled hair that is just below shoulder length; heavily mascaraed eyes offset by light skin; pastel pink blushes on the cheeks; and carefully manicured and painted nails with glittery polish.

10. Motekawa Style • It extends to gestures and manners. • A motekawa girl stands in a coy, cross-legged pose and carries her bag with her arm crooked at a perfect right angle

11. Motekawa Style • The essential motekawa attributes are light skin, graceful figures that look good in dresses and skirts, neatness and cuteness • Girls who dressed up like this in the past were known as burikko (from buru, to put on airs, and ko, girl) and were scorned at by other girls. • Now, motekawa girls are popular among members of the same sex and the opposite sex alike • This style was popularized by conservative women.

12. Clothes with frills • The most popular garments are dresses and camisoles with lace trim at the waist or the bottom of the skirt, as well as all-lace boleros (short jackets) and gathered skirts. • Lace is also showing up on casual items such as tailored jackets, jeans, cargo pants, and denim shorts.

13. Yukata • They are unlined cotton kimonoes • Suitable for both male and females • Priced at about ¥ 30,000 for the yukata and ¥ 10,000 for the sash • Yukata featuring traditional patterns, such as morning glories, dragonflies, and chrysanthemums are the favorites.

14. Yukata • Yukata requires special skills known as kitsuke (dressing) • Now, the market have separate yukata tops and bottoms • Manufacturers has produced sashes with ready-tied knots that are easier to fasten.

15. Ganguro • Literally “black face” • Bleached hair • A deep tan • Both black and white eyeliners • False eyelashes • Platform shoes (usually sandals or boots), and brightly colored outfits. • Also typical are cell phones covered with stickers, tie-dyed sarongs, mini-skirts, hibiscus flower hairpins, and lots of bracelets, rings and necklaces

16. Yamanba • A trend that goes further than garungo. • Bleached white hair • A heavy tan of a ganguro girl • White lipstick • White eye makeup, • Brightly colored contacts, plastic clothing, and inappropriate accessories • The male equivalents are called "Center Guys".

17. Loose socks • Mostly white and are very long, in some cases up to almost 2 meters. • Usually worn below the knee, and are held up with a special adhesive called "socks glue" or "sock touch • Some high school girls like wearing loose socks together with their school uniforms. • Certain schools don't allow students to wear loose socks at school, so it is quite common to see girls changing socks in cafes, on trains, or on the street.

18. Japanese uniforms Many teenage girls wear their school uniform on non-school days as fashion, of course with some alterations such as wearing skirts mini length and wearing loose socks.

19. Acknowledgments • http://www.morbidoutlook.com/fashion/articles/2002_07_gothiclolita.html • www.time.com/time/asia/arts/magazine/0,9754,131022,00.html • http://web-japan.org/trends/fashion/index.html • http://www.flickr.com/search/?q=harajuku&m=tags • http://metropolis.co.jp/tokyo/592/feature.asp • http://www.tokyoshoes.com/blog/archives/000134.html • maisondebenjamin.blogg.se/m_082005.html • www.hemmy.net/category/fashion/T • www.topics-mag.com/edition02/loose-socks.htm • http://www.nippon-export.com/catalog/product_info.php?products_id=6089 • wikipedia • cgi.ebay.com • Wikipedia