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Preemption & Local Alcohol Policy. We CAN create a new social movement to reduce alcohol problems. Concrete Asks:. Sign on to Alcopops Letter and return Look for follow-up email for NYAPA policy & membership opportunities. Community-Level Prevention strategies…. Addressing the:
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We CAN create a new social movement to reduce alcohol problems. Concrete Asks: Sign on to Alcopops Letter and return Look for follow-up email for NYAPA policy & membership opportunities
Community-Level Prevention strategies… • Addressing the: • Community domain • Risk + Protective • Focus on Risk
Community Domain: Risk Factors 1. Availability of Alcohol and Other Drugs 2. Community Laws and Norms Favorable Toward Substance Use 3. Transitions and Mobility 4. Low Neighborhood Attachment 5. Community Disorganization 6. Extreme Economic Deprivation
Implementing “Environmental strategies” to address Community Risk Factors: • Norms favorable toward substance use • Community policies (rules, regulations, laws, etc.) • Availability of Alcohol and Other Drugs
The Policy Sandwich: The “HOW” of Community-Level Prevention Media campaigns/public education Policies Enforcement
Polices Alcohol Outlet Regulations Responsible Beverage Server Training Community Event regulations/restrictions Public Availability regulations/restrictions Social Host ordinance Advertising restrictions
Enforcement Compliance Checks Hotlines/Tiplines Shoulder Tap surveillance Party Patrols Open container law
Media/communications Social Norms campaigns Counter – advertising Social Marketing – promotion of healthy behaviors Media Advocacy Retail Outlet Recognition
How Sam Sees It • What is the social or community norm? • How does Sam’s community’s norm affect the alcohol advertising policy? • How does Sam’s community’s norm affect access and availability and the environment that Sam lives in? • What policies, rules, regulations, laws are or could be implemented? • How could a community inform the public about their alcohol advertising policy? • How might policies be enforced? • What might some of the barriers be to implementing alcohol advertising policies/regulations/rules? • What would a community need to overcome these barriers?
What Is A Coalition? • A community coalition is defined as a group of stakeholders who represent diverse organizations, constituencies, and community members who agree to work together to achieve a common goal to reduce alcohol use and abuse, other substance abuse and problem gambling behaviors.
Coalition Capacity Representatives from diverse populations within communities must be involved as soon as possible to avoid miscommunication or perceptions that “outsiders” want to change their community norms, policies etc. Remember to involve formal and informal leaders.
Who Do We Invite To The Table? THE 12 SECTORS YOUTH-SERVING ORGANIZATIONS BUSINESS COMMUNITY YOUTH FAITH BASED COMMUNITY PARENTS CIVIC AND VOLUNTEER GROUPS MEDIA HEALTHCARE PROFESSIONALS SCHOOLS LOCAL GOVERNMENT OFFICIALS SUBSTANCE ABUSE PROVIDERS LAW ENFORCEMENT
Why Does It Matter? WHO IS DIRECTLY AFFECTED BY THE PROBLEM? WHO ELSE CARES ENOUGH TO WANT TO SOLVE THE PROBLEM? WHO BENEFITS IF THE PROBLEM IS RESOLVED? WHAT INDIVIDUAL OR GROUPS CAN RESOLVE THE PROBLEM?
Where Do We Begin? Assessment: Collect Data To Define Problem. Capacity: Mobilize Within A Geographic Area To Address Needs. Planning: Create A Logic Model. - Tell Your Story/Map Out The Plan Implementation: Implement Your Evidence-Based Strategy, Policies, and Practices. Evaluation: Measure The Impact Of Your Strategies, Policies, and Practices.
There are risks and costs to action. But they are far less than the long range risks of comfortable inaction.
Resources Alcohol Policy Information System (APIS) http://www.alcoholpolicy.niaa.nih.gov Center on Alcohol Marketing and Youth (CAMY) http://www.camy.org FACE http://www.faceproject.org/index.html Marin Institute for the Prevention of Alcohol and other Drug Programs http://www.marininstitute.org Pacific Institute for Research and Evaluation(PIRE) http://www.pire.org
Wrapping up… • Define Community-level prevention: addressing community risk factors • Define “Policy” • State-wide prevention: NY Alcohol Policy Alliance • Local community-level prevention • Effective community prevention = Coalitions • Questions? • Comments?
Thank you from… The Central Region Prevention Resource Center building and sustaining alcohol and other substance abuse prevention coalitions for healthy and safe communities Community Development Specialists: Glen Johnson gjohnson@preventionnetworkcny.org Donna Knapp dknapp@preventionnetworkcny.org Alis Sefick asefick@preventionnetworkcny.org 315-471-1359