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European Location Study 2010

European Location Study 2010. Positioning technology providers: Evolving landscape and opportunities. 7 th May 2010. European Location Study 2010 - General Presentation. Overview and methodology. 1. Features and benefits of the study. 2. Sponsorship opportunities. 3. 1.

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European Location Study 2010

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  1. European Location Study 2010 Positioning technology providers: Evolving landscape and opportunities 7th May 2010

  2. European Location Study 2010- General Presentation Overview and methodology 1 Features and benefits of the study 2 Sponsorship opportunities 3

  3. 1 Overview and methodology The European Location Study is a unique offer It is the only study analysing • All the positioning technologies • All the location capable devices • All the markets and opportunities in LBS For the benefits of • technology providers, • the LBS service providers and • the mobile operators Based on • More than 50 interviews • Assessment of all the leading players • Extensive secondary research • A team of experts Key leading companies interviewed include: Strictly Confidential

  4. 1 Overview and methodology The European Location Study covers all the bases The study will show you: • The full extend of location applications and the devices that powers them • How today’s positioning technologies match the demand • How each technologies work and compare • Who are the leaders and losers Plus you will get: • 3 case studies of models that works • Main player’s strategies • Overall quantitative analysis • Expected growth calculations to 2014 • Independent, reliable and well informed evaluation of the key trends 200 pages 50 interviews 18 location technologies 16 vertical markets analysed 6 months 1 Study Strictly Confidential

  5. 2 Features and benefits of the study The study looks at the whole range of LBS and location enabled device that powers them • The full spectrum of location enhanced Applications An analysis of the each location markets by device types An overview of the key location based services such as • eCall, E112, • Indoor location, • Location based advertising and marketing, • location based social networking Strictly Confidential

  6. 2 Features and benefits of the study Today’s positioning technologies do not match the demand • Find out exactly what are the location requirements for the key applications • and get a detailed assessment of the challenges location technologies are facing today Location based services matrix • Taxonomy of positioning needs • How location technology needs are met across all location applications Strictly Confidential

  7. 2 Features and benefits of the study The study analyses and compare 19 positioning technologies • Detailed explanation of how all the key positioning technologies work in plain English • Straight forward and neutral analysis of how they compare: cost, speed, accuracy, power consumption…. • Location technologies accuracy comparison • Comparison table of the main location technologies Strictly Confidential

  8. 2 Features and benefits of the study The positioning value chains are complex and rapidly evolving • Get a clear picture of the location landscape with our overview of all the key players and their capabilities • Graphic representation of each positioning ecosystems and market infrastructures • Positioning value chain analysis Strictly Confidential

  9. 2 Features and benefits of the study A full rundown of the entire LBS market in numbers … Market share of Navigation device evolution • Examination of the business models for each technologies • Evaluation of the majortrends, opportunities and risks per technology, markets and players type • Quantitative assessment of each addressable markets Mobile Location gaming: a market worth playing Availability of cell-ID in European mobile networks (in%) Strictly Confidential

  10. 2 Features and benefits of the study … and a complete model of the positioning market • 2006 – 2014 quantified analysis of: • The in-vehicle positioning market • The mobile positioning market • The consumer electronics positioning market • Expected growth calculations of the following markets • GPS, GNSS • Wi-Fi positioning • Positioning sensors (MEMS) • Network based solutions In-line fitted in-car GPS Units sales (million units) Strictly Confidential

  11. 2 Features and benefits of the study The European Location Study gives you more than an in-depth analysis • Get quantifiable trends, the main player’s strategies in the positioning market, and recommendations with: • 5 ways to prove the business case for operators to invest in location • Evaluation of the network based positioning technologies, business models and service opportunities • 7 key transforming factors that will redefine positioning and LBS • PLUS! 3 Case studies demonstrating the winning strategies Strictly Confidential

  12. European Location Study 2010- General Presentation Overview and methodology 1 Features and benefits of the study 2 Sponsorship opportunities 3

  13. 3 Sponsorship opportunities The European Location Study is made of 2 elements: The Full Study • Includes quantitative analysis • Includes markets and players analysis • € 2,900 or • € 2,900 + 900 with full quantified market analysis table The Free Study: • Distributed to 50 000 LBS professionals through our trusted network • Advertised in • the press • Press releases • through sponsor website

  14. 3 Sponsorship opportunities The Gold sponsorship package brings unparalleled benefits: GOLD • Strategic analysis tailored to your company needs: • Full Study • Full market model • Bespoke analysis of the study findings • Contact details of at least 50 interviewees • Direct introduction to 10 interviewees • 2 free hours of consulting with PTOLEMUS after study and final presentation of the study • International publicity, visibility and branding • Overall prime position branding • Sponsor mentioned in press release and on international news sites • One-page introduction to the study • 2-page presentation of sponsor • Back-cover advertisement • Free report marketing campaign € 20,000 Strictly Confidential

  15. 3 Sponsorship opportunities The silver sponsorship package brings your company status among the industry leaders SILVER • Strategic analysis tailored to your company needs: • Full Study with market numbers • Content and intelligence exchange • Bespoke analysis of the study findings • Contact details of at least 50 interviewees • Direct introduction to 10 interviewees • 2 free hours of consulting with PTOLEMUS after study • Superior visibility and PR for 3 months • Overall branding level 2 • Sponsor mentioned in press release and on international news sites • One-page presentation of the sponsor • Send own press release • Large logo on report cover • Free report marketing campaign € 10,000 Strictly Confidential

  16. 3 Sponsorship opportunities The Bronze sponsorship package puts your company on the map BRONZE • Strategic analysis tailored to your company needs: • Full Study with market numbers • Content and intelligence exchange • Direct introduction to 5 interviewees • Superior visibility and PR for 3 months • Overall branding level 3 • Sponsor mentioned in press release and on international news sites • Half-page presentation of the sponsor • Send own press release • Large logo on report cover • Free report marketing campaign € 5,000 Strictly Confidential

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