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- derfor går vi mobilt

- derfor går vi mobilt . Espen Olsen Langfeldt, redaksjonssjef VG Mobil , Fagpressedagen 2013. EN KJAPP OVERSIKT 2003-2013. Daily coverage (people). 70 % GROWTH IN TOTAL AUDIENCE SINCE THE PEAK OF PAPER Print audience more than halved Online (vg.no) audience tripled

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- derfor går vi mobilt

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  1. - derfor går vi mobilt Espen Olsen Langfeldt, redaksjonssjef VG Mobil , Fagpressedagen 2013

  2. EN KJAPP OVERSIKT 2003-2013 Daily coverage (people) • 70 % GROWTH IN TOTAL AUDIENCE SINCE THE PEAK OF PAPER • Print audience more than halved • Online (vg.no) audience tripled • Mobile audience from «zero» to 1 million in just five years Source: TNS Gallup, Consumer&Media-study, 04/1 – 13/2. Unit: Daily coverage in population 12+, 12 months average.

  3. THE WRITING ON THE WALL

  4. THE READERS ARE GOING MOBILE 2013 2011 2012 iPad 1 launched in Norway Kilde: Xiti 2010-2013

  5. Antall ukentlige unike brukere mobil Fra uke 42: Trafikk for E24 og Dine Penger slått sammen Kilde: TNS Gallup

  6. Annonseinntekter VG Mobil Kilde: Rose

  7. 1 LESERE THREE THRESHOLDS TO PASS ANNONSEINNTEKTER 2 LESERINNTEKTER 3

  8. Mobile first- og betalt

  9. VG+ - historien så langt • -VG+ launchiPad • Free • Morning- and eveningedition 9des 2010 • - VG+ paidsubscription- • product (uke, måned og år ) • One continuouslyupdatededitioneveryday 27 juni 2011 17 des 2011 • VG+ launchiPhone • Averagedaily sale increaseswith25% • VG+ launch web- pluss.vg.no • Integratewithourownpayment system SPiD 21 juni 2012 6.Mars 2013 Launch VG+ 2.0

  10. We don’t believe in “one product fits all”

  11. iPad = “Lean back”

  12. MOBILITY • UPDATED • LOTS OF BREAKS

  13. Presentasjonsteknologier: PDF Native HTML HTML-Hybrid

  14. Produksjonssystemer: CCI Photostation Woodwing inDesign In-house tools Aptoma SPiD

  15. Vaktsjef Typograf Redigerer Foto 00:00 h 24h Vaktsjef med DrMobile fra Aptoma Nye verktøy = mer effekt, med færre på vakt

  16. SPiD– followtheusers! • Analyzeofuserbehaviour • Analyzewhichstoriesconvertsubscribers: «Whatkindofstoriesaretheuserswilling to pay for?»

  17. Usetraffic data to followthetrackrelated to SPID receipts www.vg.no Pluss.vg.no - paywall ReceiptSpID

  18. Result: Followthesubscription sale – LIVE!

  19. ..and bringingtheanalysisintothenewsroom

  20. VG + i dag

  21. VG+ har vokst fra å være 40. største avis til 10. største avis - og har 220% vekst siste år Status 25.november: 31 194 aktive abonnenter 10.juli Vårt Land 07.juli Budstikka 03.Jun Finansavisen 13.juli Tønsbergs blad 10.Mar Klassekampen 27.Des Nationen Kilde: Nettoopplag 2012 for medlemsaviser- antall abonnement

  22. Brukerinntekter VG+

  23. AMBITION 2014 (END OF YEAR) 100 000 paid customer relations through higher convertion rates and increased customer lifetime value

  24. MAIN CHALLENGES THE NEXT YEARS • Utilizethe major shift from desktop to mobile browsing • Increasenumberofpaying digital subscribers • Leveragetherevenuepotentialon paper-based media • Gain a strongposition in thedistruptive TV market • Developinternalorganization to support newneeds

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