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UK Code of Practice for the self-regulation of new forms of content on mobiles

UK Code of Practice for the self-regulation of new forms of content on mobiles. Children and Young People’s use of mobile phones. Hamish MacLeod Mobile Broadband Group 8th February 2005. The Code. - Commercial content - Internet content - Illegal content - Unsolicited bulk content

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UK Code of Practice for the self-regulation of new forms of content on mobiles

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  1. UK Code of Practice for the self-regulation of new forms of content on mobiles

  2. Children and Young People’s use of mobile phones Hamish MacLeod Mobile Broadband Group 8th February 2005

  3. The Code • - Commercial content • - Internet content • - Illegal content • - Unsolicited bulk content • - Malicious communications • - Information and Advice

  4. Commercial content • Own brand or sold by a provider through commercial agreement with mobile operator • Independent body to provide a framework for classifying new forms of content (e.g video clips, downloadable games) that are unsuitable for under 18s • CC providers will self classify all 18 material • All other material, by default, unrestricted

  5. Commercial content (2) • 18 content will be placed behind access controls • Only made available to those that MOs have satisfied themselves are 18 or over • Traditional PRS voice and text services will continue under ICSTIS Code of Practice • Chat rooms will be behind access controls - unless they are moderated chat rooms

  6. The independent classification body • “Independent Mobile Classification Body” (IMCB) appointed October 2004 • IMCB has developed a classification framework - in line with existing standards in other media • ICB will provide advice and resolve disputes • Appeal procedure • Access controls/age verification will very shortly be in place for all operators

  7. Internet content • Mobile operators have no control over content offered on Internet - connectivity only • Different approaches from operators but internet access is controlled in some way • Parents/carers can be offered chance to apply a filter on some networks to IC accessible from mobiles of their children • Filter set at network level & is easy to invoke

  8. Illegal & bulk content and malicious communications • Procedures with police/IWF to deal with content that may break criminal law (MOU, S.46 SOA) • Procedures designed to combat unsolicited bulk SMS, MMS and e-mail • New “Stop” command • New measures on ‘subscription services’ • Procedures to manage nuisance or malicious communications sent to customers

  9. Information & Advice • Code is supported through awareness campaigns either run by operators or jointly • Several thousand customer care staff trained on Code

  10. B-Aware project for schools

  11. Next steps • IMCB will start to operate • A few outstanding items on compliance • Review effectiveness of B Aware • Code management

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