1 / 2

CO Eagles 2010- 2011 Season Consumer Impressions Summary

CO Eagles 2010- 2011 Season Consumer Impressions Summary. In arena signage – 400,000 TV (Altitude) – 3,000,000 Radio (107.9 The Bear) – 1,080,000 Game Night (11/19/10) – 138,856 Game Night (3/4/11) – 138,856 Playoff Game Night (4/15/11) – 125,667 Zamboni Rider Contest – 740,000

tamal
Download Presentation

CO Eagles 2010- 2011 Season Consumer Impressions Summary

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CO Eagles 2010- 2011 SeasonConsumer Impressions Summary In arena signage – 400,000 TV (Altitude) – 3,000,000 Radio (107.9 The Bear) – 1,080,000 Game Night (11/19/10) – 138,856 Game Night (3/4/11) – 138,856 Playoff Game Night (4/15/11) – 125,667 Zamboni Rider Contest – 740,000 Ladies Night Sponsorship – 300,812 Chuck a Puck Sponsorship – 398,000 Website – 1,228,745 Consumer Impressions for 2010 – 2011 Season: 7,550,936 Cost: $29,000 Cost per Consumer Impression $.0038 (Billboard cost/impressions: $.00014, PR cost/impression: $.0057)

  2. Eagles Coupon Totals • Colorado Eagles Chuck and Puck Coupon • $5 off $20 • 11/1/10-5/31/11 • 1,202/4,000 redeemed – 30% • Average transaction - $ 35.47 • Total retail sales $42,634.00 • Colorado Eagles Ace's Wild Coupon • 10% off Over $30 for Every Goal 11/19/10-11/29/10 • 131/4,000 redeemed - 3% • Average Transaction $28.81 • Total retail sales $3,774.50 • Missing 3/4/11 Ace’s Wild • Missing Gift Card Data

More Related